Page 134 - SYU Prospectus

Shue Yan University Prospectus 2018-19

JOUR 431 Script Writing
1 Term; 3 Credits
This course aims to provide an introduction of the creative processes of script writing,
focusing on the art, craft, and business of film and television script writing. Upon completion of
the course, students will be able to define the concepts of drama and film narrative; describe
the steps to develop creative ideas; demonstrate the capacity of creative writing by a script
project; describe specific writing techniques through discussion and writing exercises;
evaluate how to communicate effectively through writing skills; and critically analyse a
professional TV or film script.

JOUR 440 Entertainment and Pop Culture
1 Term; 3 Credits
This course is designed to introduce to students the relationship and basic concepts of
Entertainment and Pop Culture, and the role of the media. It also provides students with an
opportunity for developing their career in the field of entertainment industry. Upon completion
of the course, students will be able to define basic concepts in the main area of Entertainment
and Pop Culture; employ pop songs, MVs, TV show, and film clips and other media forms to
demonstrate how abstract concepts can be applied to empirical material and how theoretical
analysis can be useful in making meaning; and demonstrate how to implement production and
writing of Entertainment and Pop Culture.

JOUR 441-2 Dissertation
2 Terms; 6 Credits
In this 6-credit course, students are able to reflect on the multi-dimensional knowledge
gained in the past years, digest them, and formulate a research topic in connection to mass
communication that intrigues them. Under the supervision of experienced researcher,
students are required to undertake an independent research and implement the research plan
from topic formulation, reviewing literature, selection of methods, data collection and analysis,
deriving consolidated conclusion and, finally, present the work to the Department in a research
report format of international standard. Upon the completion of the dissertation, students are
expected to experience the whole research process, be much familiar with the phenomenon
related to the selected topic, and work independently on conducting fundamental research
tasks. This course is particularly useful to those who have aspiration of pursuing postgraduate
degree in the future.

JOUR 450 Honours Project
1 Term; 3 Credits
Honours project allows students to integrate techniques learnt from skill-based courses
with knowledge being cultivated from theory-based courses coherently to produce a decently
presented masterpiece which meets professional, publishable standard based on a
self-selected topic. The project can take either form of in-depth reporting, AV production in
drama/TV news/documentary, audio production in drama, photo essay, and public relations

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