Page 3 - Genting Straight Talking Spring 2017

2 BUSINESS NEWS MARKETING NEWS 3

WHAT’S IN A NAME?

GENTING MANAGEMENT Everything. That’s why we’ve decided to rename our venues from
CONFERENCE UPDATE Genting Clubs to Genting Casinos.

OUR 20/20 VISION Using the name Casino demonstrates our future focus on providing
the best gaming experience for our customers. Using one name
across the estate will improve brand awareness and customer
Genting Casinos has exciting recognition.
times ahead and we want to make Ultimately, we want Genting Casinos to be the place to go for gaming,
sure that everyone understands whether that’s online or in venue. So, from now on, sites like Genting

our vision for the next three years Club Blackpool will be known as Genting Casino Blackpool.
to 2020.

That’s why we recently held our 2017 management team conference to share our vision for 2020.

The event, which took place at Resorts World Birmingham, was a great opportunity to get the senior team together to update
on how we are performing and look ahead to our key opportunities for 2017 and beyond. FOOD & BEVERAGE NEWS

The day started with President and Chief Operating Officer of Genting Malaysia, Dato’ Sri Lee Choong Yan sharing the
development plans for Resorts World Genting in Malaysia, including the launch of a 20th Century Fox World theme park, new When it comes to improving our customer experience, our Food
hotels, a new high speed cable car system and premium shopping mall. and Beverage team has been busy cooking up a tasty new menu.

Paul Willcock, President and Chief Operating Officer for Genting UK, outlined his vision for 2020, which is: The new offer, that includes Noodle Boxes, Asian Buns together
with a tempting selection of Pizza style sandwiches and Paninis, is
being trialled at seven sites across the estate. We expect it to roll
out across the business over the forthcoming months.
• To be the most consistently profitable UK casino group
• Delivering our success in a socially responsible way To complement the new menu, we’re also launching exciting
• Focusing on the key opportunities for each of our businesses new cocktail and Gin ranges, with new additions including Aperol
• Evolving our offers to stay relevant to our customers Spritz and a Maverick Martini. The rollout of the cocktail menu will
be supported with an engaging new training video, which will be
available on the Genting Academy.
In each of our businesses (Core casinos, High End casinos, our online business and Resorts World Birmingham), delivering
great customer service is the most important part of what we do and key to this are our teams. We have a clear plan in place to To cater for the increasing popularity of craft beer, which is
continue to develop and train our teams. This includes additional Social Responsibility training this year and the launch of our currently taking the UK by storm, we will be introducing a craft beer
company ‘Core Values’ which will be presented at roadshows in spring across the country. trial late on in the year. If this has whet your appetite, look out for
these exciting new offers coming to a casino near you soon!

GENTING CASINO AWARDS Congratulations to all of the winners. Here’s our roll call of honour with
the awards presented by Paul Willcock, President and Chief Operating
Officer (left) and Mark Sergeant, Group Managing Director (right):

Team of the Year Customer Award Most Improved Casino Outstanding Contribution of Casino of the Year Special Recognition Award
Paul Brodie and the Carole Poulson and Genting Casino Diane Cross and a Support Team Simon Woodford and Martin Sears, General Manager,
Genting Casino Wirral team Liverpool Queen Square Genting Casino Salford Rob Hoddinott and the Product team Genting Casino Westcliff Liverpool Renshaw Street