Page 7 - Genting Straight Talking Spring 2017

6 INTERACTIVE NEWS CASINO NEWS 7

LIVE ODDS FEED MISS GENTING – THE SEARCH IS ON

To make sure our customers have the best gaming Genting Riverlights, Stoke and Sheffield have teamed up with Miss England to host three
experience, we’re constantly looking at new ways to regional heats for the long-standing beauty pageant.
communicate information. One of our latest innovations is a
trial of a new Live Odds feed taking place at the Sports Bar at Taking place from March to May, the top 10 competitors shortlisted for each location will take
Genting International Casino and Genting Casino Reading. to the stage at their local Genting casino. Each event will conclude with a catwalk style finalé in
front of judges, including the current Miss England, Elizabeth Grant.
The Live Odds feed, pulled direct from the Sports betting
page on www.gentingcasino.com, is displayed on the casino’s It seems there is extra cause for celebration after the winner of Miss Genting Derby was
TV screens and shows football and boxing odds. announced as our very own Jhanoi O ‘Connor!

Initial customer feedback has been very positive, so we are Elizabeth Grant said: “Jhanoi, out of all the beautiful girls, had a special spark about her. Her passion for sign language in her
now planning to roll this out to more Casinos and to develop church really echoed how dedicated she can be and that will shine through on the Miss England stage.”
additional sports themed templates that will allow us to show
additional sporting odds. This is the first contest of its kind that Jhanoi has entered and she was selected as the
judges’ choice from the top five finalists. Jhanoi willl now go on to compete at the Miss
Mark Duckham, Central Marketing Manager England Grand Final at The Vox Conference Centre, Resorts World Birmingham on the
12th - 14th July 2017, along with the winners from Miss Genting Stoke and Sheffield, and
all other regional Miss England heats.

Jackie Gomes, General Manager at Genting Casino Riverlights, added: “We are delighted
to have hosted the first ever Miss Genting Derby contest – it was a fantastic evening for
all involved with a great atmosphere throughout, made even better by the fact that Jhanoi
was crowned the winner. We would like to wish her the very best of luck in the Miss England
Grand Final.”

Jhanoi was crowned

WHAT JHANOI SAID

Born - 28th November 1993 in Jamaica
Location – Live in Derby with my parents and
little brother
Career – Made the change from hairdressing
to hospitality in 2013, when I joined Genting
Casino Riverlights Jackie Gomes celebrates
Miss Genting Derby talent video - Signed to with Jhanoi
a song that has given me the encouragement I
Jhanoi and the
FIRST PAST THE POST needed in difficult times runners up
Miss Genting Derby eco wear creation – Up-

We like to be first past the post when it comes to our promotions and our Grand National activity was a clear winner. cycled a charity shop dress to create an outfit
with artificial red and white flowers “
With over a quarter of the UK adult population betting on the race, we took the opportunity to give fans a greater chance of
watching and betting on the event. This year I made a promise to
myself to step out of my comfort
As well as playing the race live on our big screens, players could bet beforehand and on race day itself via our suite of zone and I definitely took that step
interactive products – including our responsive and mobile optimised website and our iPhone App. by taking part in this competition.
I certainly never expected to win – I
just wanted to challenge myself and
A simple GUK player incentive was then topped up with a sports follow up offer, where players joining via the exclusive GUK have fun. I enjoyed every minute of
received a welcome offer and 25 free casino spins if their horse finished the race. it and there are no words for how
happy I felt when they announced
Following the Grand National, we targeted the GUK segment of players with a £50 casino match bet welcome offer. my name as the winner.
Cross-selling these players into our casinos as quickly as possible gives us the best opportunity to maximise revenue.
A fantastic result
Chloe Guest, Marketing Campaign Manager “