Page 3 - Profit Lines - Retail Performance

SUCCESS STORIES: BUILDING ON EXCELLENCE

Pro X Home Center Major Expansion and Relocation

Pro X Home Center in Bonners Ferry, Idaho, knew that they had
tremendous potential to be their community’s full-scale hardware,
LBM, and home décor design center. With the help of our Retail
Performance team, Pro X went from a 7,000-square-foot store to a
new 14,000-square-foot home center utilizing our Signature Store
Design. After the first year, they have seen a 16% increase in sales
and a 25% average increase in single transactions. Even local business and
community leaders are excited about the new store because of products and
services it brings to the town.

“We had a vision of someday building a new store, and with the Retail
Performance program that vision became a reality. It’s very rewarding
knowing that we have made an investment in our community that
people appreciate.”
Jeff Brubaker, Member-owner - Pro X Home Center

Anawalt Lumber Increasing Market Share

Anawalt Lumber wanted to refresh their Los Angeles store to better capture the market
opportunity but found the logistics and implementation a bit overwhelming. Our Retail Performance
team was able to partner with them to run market potential
reports and customer surveys to help identify the correct areas
of the store to invest in. To help Anawalt understand the full scale
and vision of their remodeled store, every aspect of the project
had a detailed timeline and budget. Pleased with the profitable
outcome of this Retail Performance project, Anawalt has committed
to partnering with Do it Best to update the rest of their stores.
“This project has done wonders for the morale of our team. They
were very involved in the process and it gave everyone fresh energy.
Now we have a store we are proud of from floor to ceiling.”
Rolando Robles, President & CEO - Anawalt Lumber

Euston Hardware
Moving into New Markets

Located in Kansas City, Missouri, Kevin Euston
and his team were interested in opening a
fourth store. After extensive research, our
Retail Performance team identified that the best place to open a new location happened to be the
same site where Euston formerly had a store many years ago, and at the time it was best to exit
the trade area. With a plan in place, our team sat down and went through each product category
with the store’s team to select the right mix of inventory for the new store. In their first year since
the project, Euston saw an average sale per customer that was 15% higher than the national
average for hardware stores. They also met their sales projections and have seen a 20% increase
of sales in their second year since the new store opening.

“The biggest concern you have when you open a new store is the unknown. Do all the
research you can and utilize the Do it Best team. If it all looks good, then go for it.”

Kevin Euston, Member-owner - Euston Hardware