Page 2 - Profit Lines Issue 2, 2020

Best Look ®
Paint makes up nearly 15% of all
sales for the typical Do it Best Manufactured by Sherwin-Williams,
™
member-owned store. But if you our Do it Best Quality Paints line
is offered exclusively to you. This
want to drive additional sales, complete program ensures you
you must ensure your store is receive the best technical expertise,
recognized as the paint destination in your town. As you prepare for research and development, quality
the spring selling season, consider your current paint position in control, and marketing support in
your community. Do you have the right mix of products, top brands, the paint industry.
exclusives, and merchandising to attract and retain shoppers?

Diverse Product Assortment

The more diversity of products you have on your shelves, the more
shoppers you’ll attract to your store. You should absolutely be
carrying a private label paint line like Best Look or Valspar Integrity, in
combination with a national brand option
at a premium or opening price point,
depending on your market.

“Consumers shop for color,
not cans,” says Jenna Myers,
Pratt & Lambert Do it Best paint merchandise
®
and Valspar ® manager. “The single biggest driver
We have an extensive selection of paint sales is getting a paint chip
of premium and professional into your consumer’s hands. Nine
paints through Pratt & Lambert out of 10 consumers purchase the
and Valspar in-stock and ready same brand of paint as the paint
for your shelves. These programs chip of their preferred color. And
are available to complement your 95% will buy a brand from the store
Best Look paint selection so you where their chip was selected.
®
can offer a comprehensive paint The chip is often the deciding
solution to meet all your pro and
DIY customers’ needs. factor in making the purchase.”

Glidden™
Benjamin Moore ® New to the Do it Best

It’s even easier to warehouse, PPG’s Glidden
become a Benjamin paint line provides even
Moore dealer with our more options to meet your
no-adder drop ship customers’ needs. Now,
program. Enjoy all of you can easily replenish
the benefits of a single one gallon at a time and
bill-through program combine all PPG products like Liquid Nails , PPG
®
®
while carrying top paint Paints , Deft , Flood , and Olympic to meet drop
®
®
®
lines like Aura , Regal ship minimums, all while billing through Do it
®
®
Select, and more! Best and earning additional rebate.