Page 3 - Profit Lines Issue 2, 2020

Exclusive Products and Top Brands

Best Look applicators
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DEFY stains
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Of course, no paint department
A strong paint program includes both interior is complete without a full selection
and exterior stains. Set yourself apart from the of applicators and supplies for getting
competition with DEFY exterior stains, a Do it the job done right. Provide your DIY,
Best exclusive, as well as a number of other contractor, and professional customers
warehouse-stocked with top quality Best Look applicators
options like our private as well as other top brands in
label Best Look , Cabot , sundries like 3M , DAP , Graco ,
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and Flood . For interior Purdy , Werner , and Wooster .
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stains, choose from
strong brands like
Minwax and Varathane.
Paint Sundries Solutions offers you access to
dozens of new vendors and hundreds of products
that go beyond what we have in stock. Leverage
Create an Exceptional our strategic partnership with PSS for unique
Paint Shopping Experience products and brands that can be combined into one
drop ship order. PSS has low order minimums and
prepaid freight requirements.
Eye Catching Endcaps

Endcaps serve as a great way to appeal to customers and draw
them into your paint department for add-on sales opportunities.
Stand out with unique project or inspiration endcaps that feature
all the supplies and instructions in one place.

The Color Bar™

While consumers may start online for color inspiration, brick-and-mortar stores like
yours remain their primary shopping destination for paint. Consumers expect a different
experience when choosing colors to paint their homes than when they come in to make
any other hardware purchase. The Color Bar delivers a re-envisioned in-store experience
for your paint department. You can ensure the best shopping experience for your
customers by implementing The Color Bar.

Paint Promotions
Do it Best provides numerous tools for you to promote
paint in peak selling periods like early spring, Memorial
Day, Independence Day, and Labor Day. These tools
include Buy One Get One free, mail-in rebates,
instant savings, Price Busters, Sneak Peek, and
truck mail specials. You should include paint in your BUY ONE • GET ONE
regular circulars to continually communicate that FREE!
your store is the paint destination in town.
Includes all Pratt & Lambert ®
Accolade Interior and
Learn how you can promote your store as the Gallon-sized containers. Of equal or lesser value.
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Exterior Paints
paint destination in your community by talking Cannot be combined with any other offer or rebate.
to your Consumer Marketing Specialist or
Paint Merchandise Manager Jenna Myers.