Page 142 - KSN English Final

NBOS INITIATIVES AND SUCCESS STORIES court, and areas for social and youth development activities. The UTC
represents a breakthrough in terms of public service delivery, where the
NBOS provides a new approach towards the formulation of policies, services are delivered under one roof, 7 days a week, from 8.00 a.m. to
planning and implementation of Government programmes. While 10.00 p.m. It is not an exaggeration to say that the rakyat have placed the
Malaysia moves towards becoming a high-income developed nation, it UTC close to their hearts. Today, there are 15 UTCs established in major
is imperative to maintain a balance between the Capital Economy and cities all over the nation.
People Economy. Economic success has always been defined in terms
of financial and economic matrices such as Gross Domestic Product,
inflation rate and unemployment rate. While this is very true and remains 1M4U
important, it is pertinent for any Government including Malaysia to 1MALAYSIA FOR YOUTH (iM4U)

URBAN TRANSFORMATION CENTRE (UTC)
pay equal attention to the People Economy. Government policies and Another initiative under the National Blue Ocean Strategy which has
managed to capture the imagination of the youth in Malaysia is 1Malaysia
programmes have to bring tangible and meaningful benefits to the rakyat.
URBAN TRANSFORMATION CENTRE (UTC) 1MALAYSIA FOR YOUTH (iM4U)
For Youth or 1M4U in short. The Prime Minister of Malaysia wished to see
While we can celebrate our success in our competitiveness rankings and
financial ratings, it bears little meaning to the people if these successes our youths better utilising their vibrant energy, creativity and motivation
do not translate to tangible outcomes for them. Hence, NBOS initiatives in activities that contribute to nation-building. Volunteer programmes that
which cover different segments of the society involving youth, women, and can cater to the interests of the youth provide the clearest example of how
Government retirees in programmes such as rural and urban integration, the vision of the Prime Minister can be achieved.
URBAN TRANSFORMATION CENTRE (UTC)
volunteerism and creativity-driven development, act as a conduit to fulfil 1MALAYSIA FOR YOUTH (iM4U) As a means of strengthening its
iM4U, the leading youth volunteerism
The UTC Kuala Lumpur is located at Pudu Sentral, Jalan Tun Tan
Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka, platform in Malaysia, is known as a position, iM4U launched its radio
the People Economy.y the Prime Minister, Datuk Seri Najib Tun Razak catalyst that empowers and builds The Public Private Partnership Unit under the Prime Minister’s Department,
station iM4U fm which plays a key role
and was officiated b
youth
engaging,
with
resilient
in promoting iM4U’s mission and
on 22 September 2012. unconventional and inspiring activities. or better known as UKAS, was tasked to establish a volunteer organisation
activities besides playing fresh new
music catering to the youth. iM4U fm
UTC is one of the efforts and initiatives of the Malaysian government
There were 10 initiatives or programmes in its first year of the NBOS The activities spearheaded by iM4U aim that targets the youth group. I was then the Director-General of UKAS.
to build sustainable and stronger
can be heard on 107.9 FM in the Klang
to provide urban communities a centralised location for core
Valley. Currently, it has close to 60, 000
implementation. This has now grown to 97 initiatives involving more community with economic impact and This was clearly Blue Ocean Strategy at work. I have never been involved
government agencies, public amenities and services of private
foster greater leaders for tomorrow.
sectors. It is part of the National Blue Ocean Strategy (NBOS) which
listeners.
than 80 ministries and agencies. These programmes have brought high in a Ministry or government department that is directly linked to the
was introduced to improve the quality of services through strategic
The iM4U Outreach Centre network
URBAN TRANSFORMATION CENTRE (UTC) 1MALAYSIA FOR YOUTH (iM4U) The DRe1M fund initiated by iM4U allows it to leverage the vast network of
partnerships between government agencies and the private sector.
provides opportunities and inspires
and meaningful impact to the rakyat. Not only were these programmes iM4U, the leading youth volunteerism youth, be it in policy formulation or implementation of programmes.
National Strategy Unit (NSU) under Ministry of Finance Malaysia
educational
related
youth
and
As a means of strengthening its
The UTC Kuala Lumpur is located at Pudu Sentral, Jalan Tun Tan
(MOF) is tasked to establish and monitor all the UTCs in Malaysia.
Malaysian youth to carry out their own
institutions to enable iM4U to make a
position, iM4U launched its radio
Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,
executed rapidly, they were also implemented at much lower costs, as platform in Malaysia, is known as a And here I was, given this task by the Prime Minister to come out with
volunteer programs. The initiative
catalyst that empowers and builds
station iM4U fm which plays a key role
quick nationwide impact in order to
UTC comprises ten (10) clusters of facilities and services,
and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak
youth
in promoting iM4U’s mission and
on 22 September 2012.
engaging,
with
instill volunteerism. Its work is
namely:
compared to conventional means. resilient encourages youth between the ages of an initiative to gather our youth and devote their energy and motivation
18 to 40 to realize volunteer programs
activities besides playing fresh new
unconventional and inspiring activities.
supported by the iM4U Street Team
(1) Common governmental services;
that would make a difference, build the
The activities spearheaded by iM4U aim
music catering to the youth. iM4U fm
which travels throughout the country to
(2) Health services; UTC is one of the efforts and initiatives of the Malaysian government to build sustainable and stronger towards volunteer activities.
to provide urban communities a centralised location for core
can be heard on 107.9 FM in the Klang
nation and benefit the communities.
(3) Security services;
support and promote iM4U’s mission.
community with economic impact and
government agencies, public amenities and services of private
Valley. Currently, it has close to 60, 000
sectors. It is part of the National Blue Ocean Strategy (NBOS) which
(4) Education, training and employment services; foster greater leaders for tomorrow. listeners.
iM4U has achieved great milestones since
was introduced to improve the quality of services through strategic
(5) Financial services; The DRe1M fund initiated by iM4U The volunteer
The iM4U Outreach Centre network
its inception in 2012.
partnerships between government agencies and the private sector.
(6) Business and entrepreneurial development services; provides opportunities and inspires allows it to leverage the vast network of
programs organized by iM4U fall under
URBAN TRANSFORMATION CENTRES of Finance Malaysia
National Strategy Unit (NSU) under Ministry
The UTC Kuala Lumpur is located at Pudu Sentral, Jalan (7) Utility services; (MOF) is tasked to establish and monitor all the UTCs in Malaysia. Malaysian youth to carry out their own iM4U, the leading youth volunteerism As a means of strengthening its
URBAN TRANSFORMATION CENTRE (UTC) Tun Tan
and
1MALAYSIA FOR YOUTH (iM4U)
educational
related
youth
four main pillars;

institutions to enable iM4U to make a
(8) Youth development services;
volunteer programs. The initiative
The UTC Kuala Lumpur is located at Pudu Sentral, Jalan Tun Tan
instill volunteerism. in Malaysia, is known as a
quick nationwide impact
As a means of strengthening its in order to
Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka, UTC comprises ten (10) clusters of facilities and services, iM4U, the leading youth volunteerism 18 to 40 to realize volunteer programs platform position, iM4U launched its radio
encourages youth between the ages of
(9) Welfare and community development services; and
platform in Malaysia, is known as a
position, iM4U launched its radio Its work is
namely:
Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,
1) Arts, Culture and Innovation – programs
One example of this success is the Urban Transformation Centre (UTC).
(10) Non-governmental organization (NGO) services.
station iM4U fm which plays a key role
and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak
catalyst that empowers and builds
that promote Malaysian culture and
supported by the iM4U Street Team
(1) Common governmental services;
nation and benefit the communities. catalyst that empowers and builds
and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak (2) Health services; resilient youth with engaging, that would make a difference, build the which travels throughout the country to station iM4U fm which plays a key role
in promoting iM4U’s mission and
on 22 September 2012.
diversity.
The first UTC was launched in Malacca in 2012 in an existing Government
unconventional and inspiring activities.
support and promote iM4U’s mission.
activities besides playing fresh new
(3) Security services;
music catering to the youth. iM4U fm
(4) Education, training and employment services;
can be heard on 107.9 FM in the Klang youth
iM4U has achieved great milestones since
on 22 September 2012. UTC is one of the efforts and initiatives of the Malaysian government The activities spearheaded by iM4U aim its inception in 2012. The volunteer resilient with engaging, in promoting iM4U’s mission and
2) Community Well Being – promotes and
building that was refurbished within 8 weeks. It houses more than 30
to build sustainable and stronger
(5) Financial services;
to provide urban communities a centralised location for core
inculcates values that bind the diverse
community with economic impact and
Valley. Currently, it has close to 60, 000
government agencies, public amenities and services of private
(6) Business and entrepreneurial development services;
listeners.
sectors. It is part of the National Blue Ocean Strategy (NBOS) which foster greater leaders for tomorrow. programs organized by iM4U fall under unconventional and inspiring activities. activities besides playing fresh new
Government agencies and includes public amenities such as a futsal
communities. These are values shared and
(7) Utility services;
four main pillars;
was introduced to improve the quality of services through strategic The DRe1M fund initiated by iM4U The iM4U Outreach Centre network
(8) Youth development services;
cherished by fellow Malaysians.
partnerships between government agencies and the private sector.
that promote Malaysian culture and The activities spearheaded by iM4U aim
UTC is one of the efforts and initiatives of the Malaysian government (9) Welfare and community development services; and provides opportunities and inspires allows it to leverage the vast network of music catering to the youth. iM4U fm
1) Arts, Culture and Innovation – programs
National Strategy Unit (NSU) under Ministry of Finance Malaysia
(10) Non-governmental organization (NGO) services.
educational
youth
and
related
3) Sports – builds a healthier nation and
Malaysian youth to carry out their own
(MOF) is tasked to establish and monitor all the UTCs in Malaysia.
diversity.
to provide urban communities a centralised location for core iM4U, the leading youth volunteerism volunteer programs. The initiative institutions to enable iM4U to make a to build sustainable and stronger can be heard on 107.9 FM in the Klang
foster team spirit among Malaysians.
UTC comprises ten (10) clusters of facilities and services,
The UTC Kuala Lumpur is located at Pudu Sentral, Jalan Tun Tan
quick nationwide impact
As a means of strengthening its in order to
encourages youth between the ages of
2) Community Well Being – promotes and
instill volunteerism.
position, iM4U launched its radio Its work is
Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,
namely:
platform in Malaysia, is known as a
18 to 40 to realize volunteer programs
communities. These are values shared and community with economic impact and
station iM4U fm which plays a key role 4) Knowledge Building – programs that
(1) Common governmental services;
(2) Health services; of private
government agencies, public amenities and services catalyst that empowers and builds that would make a difference, build the supported by the iM4U Street Team Valley. Currently, it has close to 60, 000
inculcates values that bind the diverse
and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak
with
engaging,
youth
resilient
which travels throughout the country to
on 22 September 2012.
in promoting iM4U’s mission and enhance skills and educational discourse
nation and benefit the communities.
cherished by fellow Malaysians.
(3) Security services;
activities besides playing fresh new to share exposure and experience with
sectors. It is part of the National Blue Ocean Strategy (NBOS) which unconventional and inspiring activities. iM4U has achieved great milestones since support and promote iM4U’s mission. foster greater leaders for tomorrow. listeners.
The activities spearheaded by iM4U aim
(4) Educ
UTC is one of the efforts and initiatives of the Malaysian government ation, training and employment services;
music catering to the youth. iM4U fm
one another.
3) Sports
can be heard on 107.9 FM in the Klang – builds a healthier nation and
to build sustainable and stronger
to provide urban communities a centralised location for core
(5) Financial services;
its inception in 2012. The volunteer
was introduced to improve the quality of services through strategic community with economic impact and programs organized by iM4U fall under foster team spirit among Malaysians. The iM4U Outreach Centre network
(6) Business and entrepreneurial development services;
government agencies, public amenities and services of private
Valley. Currently, it has close to 60, 000
(7) Utility services;
foster greater leaders for tomorrow.
sectors. It is part of the National Blue Ocean Strategy (NBOS) which
listeners.
four main pillars;
4) Knowledge Building – programs that
was introduced to improve the quality of services through strategic
(8) Youth development services;
partnerships between government agencies and the private sector. The DRe1M fund initiated by iM4U The iM4U Outreach Centre network enhance skills and educational discourse The DRe1M fund initiated by iM4U allows it to leverage the vast network of
(9) Welf
partnerships between government agencies and the private sector. are and community development services; and
An initial discussion was held among the middle-management officers in
1) Arts, Culture and Innovation – programs
allows it to leverage the vast network of
provides opportunities and inspires
(10) Non-governmental organization (NGO) services.
to share exposure and experience with
National Strategy Unit (NSU) under Ministry of Finance Malaysia
that promote Malaysian culture and
National Strategy Unit (NSU) under Ministry Malaysian youth to carry out their own educational and youth related one another. provides opportunities and inspires educational and youth related
UTC comprises ten (10) clusters of facilities and services, of Finance Malaysia
(MOF) is tasked to establish and monitor all the UTCs in Malaysia.
diversity.
UKAS. The middle-level management was involved because these officers
institutions to enable iM4U to make a
volunteer programs. The initiative
quick nationwide impact in order to
encourages youth between the ages of
2) Community Well Being – promotes and
namely:
(MOF) is tasked to establish and monitor all the UTCs in Malaysia. 18 to 40 to realize volunteer programs instill volunteerism. Its work is Malaysian youth to carry out their own
inculcates values that bind the diverse
(1) Common governmental services;
supported by the iM4U Street Team
communities. These are values shared and
(2) Health services; that would make a difference, build the which travels throughout the country to institutions to enable iM4U to make a
nation and benefit the communities.
cherished by fellow Malaysians.
(3) Security services; support and promote iM4U’s mission. volunteer programs. The initiative
(5) Financial services; of facilities and services,
UTC comprises ten (10) clusters iM4U has achieved great milestones since 3) Sports – builds a healthier nation and encourages youth between the ages of quick nationwide impact in order to
(4) Education, training and employment services;
its inception in 2012. The volunteer
namely: (6) Business and entrepreneurial development services; programs organized by iM4U fall under foster team spirit among Malaysians. 18 to 40 to realize volunteer programs instill volunteerism. Its work is
(7) Utility services;
four main pillars;
4) Knowledge Building – programs that
(8) Youth development services;
133
enhance skills
(1) Common governmental services; 132 Humanising The Public Service : A Compilation of Speeches by the Chief Secretary to the Government and educational discourse that would make a difference, build the supported by the iM4U Street Team
(9) Welfare and community development services; and
1) Arts, Culture and Innovation – programs
to share exposure and experience with
(10) Non-governmental organization (NGO) services.
that promote Malaysian culture and
(2) Health services; diversity. one another. nation and benefit the communities. which travels throughout the country to
(3) Security services; 2) Community Well Being – promotes and support and promote iM4U’s mission.
inculcates values that bind the diverse
communities. These are values shared and
(4) Education, training and employment services; cherished by fellow Malaysians. iM4U has achieved great milestones since
(5) Financial services; 3) Sports – builds a healthier nation and its inception in 2012. The volunteer
foster team spirit among Malaysians.
(6) Business and entrepreneurial development services; 4) Knowledge Building – programs that programs organized by iM4U fall under
enhance skills and educational discourse
(7) Utility services; to share exposure and experience with four main pillars;
one another.
(8) Youth development services;
(9) Welfare and community development services; and 1) Arts, Culture and Innovation – programs
(10) Non-governmental organization (NGO) services. that promote Malaysian culture and
diversity.
2) Community Well Being – promotes and
inculcates values that bind the diverse
communities. These are values shared and
cherished by fellow Malaysians.
3) Sports – builds a healthier nation and
foster team spirit among Malaysians.
4) Knowledge Building – programs that
enhance skills and educational discourse
to share exposure and experience with
one another.