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NBOS INITIATIVES AND SUCCESS STORIES  court, and areas for social and youth development activities. The UTC
               represents a breakthrough in terms of public service delivery, where the
 NBOS provides a new approach towards the formulation of policies,   services are delivered under one roof, 7 days a week, from 8.00 a.m. to
 planning  and implementation of  Government  programmes.  While   10.00 p.m. It is not an exaggeration to say that the rakyat have placed the
 Malaysia moves towards becoming a high-income developed nation, it   UTC close to their hearts. Today, there are 15 UTCs established in major
 is imperative to maintain a balance between the Capital Economy and   cities all over the nation.
 People Economy. Economic success has always been defined in terms
 of  financial  and  economic  matrices  such  as  Gross  Domestic  Product,
 inflation rate and unemployment rate. While this is very true and remains   1M4U
 important, it  is pertinent  for any Government  including Malaysia to   1MALAYSIA FOR YOUTH (iM4U)

 URBAN TRANSFORMATION CENTRE (UTC)
 pay  equal  attention  to  the  People  Economy.  Government  policies  and   Another initiative under the National Blue Ocean Strategy which has
               managed to capture the imagination of the youth in Malaysia is 1Malaysia
 programmes have to bring tangible and meaningful benefits to the rakyat.
 URBAN TRANSFORMATION CENTRE (UTC)  1MALAYSIA FOR YOUTH (iM4U)
               For Youth or 1M4U in short. The Prime Minister of Malaysia wished to see
 While we can celebrate our success in our competitiveness rankings and
 financial ratings, it bears little meaning to the people if these successes   our youths better utilising their vibrant energy, creativity and motivation
 do not translate to tangible outcomes for them. Hence, NBOS initiatives   in activities that contribute to nation-building. Volunteer programmes that
 which cover different segments of the society involving youth, women, and   can cater to the interests of the youth provide the clearest example of how
 Government retirees in programmes such as rural and urban integration,   the vision of the Prime Minister can be achieved.
 URBAN TRANSFORMATION CENTRE (UTC)
 volunteerism and creativity-driven development, act as a conduit to fulfil   1MALAYSIA FOR YOUTH (iM4U)   As a means  of strengthening  its
 iM4U, the leading  youth volunteerism
 The UTC Kuala  Lumpur  is located at Pudu  Sentral,  Jalan  Tun  Tan
 Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,   platform  in  Malaysia,  is  known  as  a   position,  iM4U  launched  its  radio
 and was officiated b
                                   station iM4U fm which plays a key role
 the People Economy.y the Prime Minister, Datuk Seri Najib Tun Razak   catalyst that empowers and  builds   The Public Private Partnership Unit under the Prime Minister’s Department,
  youth
          engaging,
      with
 resilient
                                   in  promoting  iM4U’s  mission  and
    on 22 September 2012.  unconventional and inspiring activities.   or better known as UKAS, was tasked to establish a volunteer organisation
                                   activities  besides  playing  fresh  new
                                   music catering to the youth. iM4U fm
 UTC is one of the efforts and initiatives of the Malaysian government
 There  were  10  initiatives  or  programmes  in  its  first  year  of  the  NBOS   The activities spearheaded by iM4U aim   that targets the youth group. I was then the Director-General of UKAS.
 to  build sustainable and  stronger
                                   can be heard on 107.9 FM in the Klang
 to  provide  urban  communities  a  centralised  location  for  core
                                   Valley. Currently, it has close to 60, 000
 implementation. This has now grown to 97 initiatives involving more   community with economic impact and   This was clearly Blue Ocean Strategy at work. I have never been involved
 government  agencies,  public  amenities  and  services  of  private
 foster greater leaders for tomorrow.
                                   listeners.
 sectors. It is part of the National Blue Ocean Strategy (NBOS) which
 was introduced to improve the quality of services through strategic
 than 80 ministries and agencies. These programmes have brought high   in a Ministry or government department that is directly linked to the
                The iM4U  Outreach Centre network
 URBAN TRANSFORMATION CENTRE (UTC)  1MALAYSIA FOR YOUTH (iM4U)   The  DRe1M  fund  initiated  by  iM4U   allows it to leverage the vast network of
 partnerships between government agencies and the private sector.
 and meaningful impact to the rakyat. Not only were these programmes   iM4U, the leading  youth volunteerism   youth, be it in policy formulation or implementation of programmes.
 provides  opportunities  and  inspires
 National  Strategy  Unit  (NSU)  under  Ministry  of  Finance  Malaysia
                          youth
                              related
                       and
                educational
 The UTC Kuala  Lumpur  is located at Pudu  Sentral,  Jalan  Tun  Tan
                          As a means  of strengthening  its
 (MOF) is tasked to establish and monitor all the UTCs in Malaysia.
 Malaysian youth to carry out their own
                institutions to enable iM4U to make a
                          position,  iM4U  launched  its  radio
 Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,
 executed rapidly, they were also implemented at much lower costs, as   platform  in  Malaysia,  is  known  as  a   And here I was, given this task by the Prime Minister to come out with
 volunteer  programs.  The  initiative
 catalyst that empowers and  builds
                          station iM4U fm which plays a key role
                quick  nationwide  impact  in  order  to
 UTC  comprises  ten  (10)  clusters  of  facilities  and  services,
 and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak
 youth
 on 22 September 2012.
  with
                          in  promoting  iM4U’s  mission  and
     engaging,
                instill  volunteerism.  Its  work  is
 namely:
 compared to conventional means.  resilient encourages youth between the ages of   an initiative to gather our youth and devote their energy and motivation
 18 to 40 to realize volunteer programs
                          activities  besides  playing  fresh  new
 unconventional and inspiring activities.
 (1) Common governmental services;
                supported by the iM4U Street Team
 The activities spearheaded by iM4U aim
 that would make a difference, build the
                          music catering to the youth. iM4U fm
    (2) Health services; UTC is one of the efforts and initiatives of the Malaysian government   to  build sustainable and  stronger   towards volunteer activities.
                which travels throughout the country to
                          can be heard on 107.9 FM in the Klang
 to  provide  urban  communities  a  centralised  location  for  core
 nation and benefit the communities.
                support and promote iM4U’s mission.
 (3) Security services;
 government  agencies,  public  amenities  and  services  of  private
 community with economic impact and
                          Valley. Currently, it has close to 60, 000
 sectors. It is part of the National Blue Ocean Strategy (NBOS) which
 (4) Education, training and employment services;  foster greater leaders for tomorrow.      listeners.
 iM4U has achieved great milestones since
 was introduced to improve the quality of services through strategic
 (5) Financial services;  The  DRe1M  fund  initiated  by  iM4U  The  volunteer
          The iM4U  Outreach Centre network
 its  inception  in  2012.
 partnerships between government agencies and the private sector.
 (6) Business and entrepreneurial development services;  provides  opportunities  and  inspires   allows it to leverage the vast network of
 programs  organized  by  iM4U  fall  under
 National  Strategy  Unit  (NSU)  under  Ministry
 URBAN TRANSFORMATION CENTRES of  Finance  Malaysia
 The UTC Kuala  Lumpur  is located at Pudu  Sentral,  Jalan   (7) Utility services; (MOF) is tasked to establish and monitor all the UTCs in Malaysia.  Malaysian youth to carry out their own  iM4U, the leading  youth volunteerism   As a means  of strengthening  its
 URBAN TRANSFORMATION CENTRE (UTC) Tun  Tan
          educational
                and
                      related
 1MALAYSIA FOR YOUTH (iM4U)
                   youth
 four main pillars;

          institutions to enable iM4U to make a
 (8) Youth development services;
 volunteer  programs.  The  initiative
     As a means  of strengthening  its  in  order  to
          instill  volunteerism. in  Malaysia,  is  known  as  a
          quick  nationwide  impact
 The UTC Kuala  Lumpur  is located at Pudu  Sentral,  Jalan  Tun  Tan
 Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,   UTC  comprises  ten  (10)  clusters  of  facilities  and  services,   iM4U, the leading  youth volunteerism   18 to 40 to realize volunteer programs  platform   position,  iM4U  launched  its  radio
 encourages youth between the ages of
 (9) Welfare and community development services; and
 platform  in  Malaysia,  is  known  as  a
 namely:
     position,  iM4U  launched  its  radio Its  work  is
 1) Arts, Culture and Innovation – programs
 Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,
 One example of this success is the Urban Transformation Centre (UTC).
 (10) Non-governmental organization (NGO) services.
 and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak
     station iM4U fm which plays a key role
 catalyst that empowers and  builds
          supported by the iM4U Street Team
 (1) Common governmental services;
 that promote Malaysian culture and
 nation and benefit the communities. catalyst that empowers and  builds
 and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak   (2) Health services;  resilient  youth  with  engaging,  that would make a difference, build the   which travels throughout the country to   station iM4U fm which plays a key role
 on 22 September 2012.
     in  promoting  iM4U’s  mission  and
 diversity.
 The first UTC was launched in Malacca in 2012 in an existing Government
 unconventional and inspiring activities.
     activities  besides  playing  fresh  new
          support and promote iM4U’s mission.
 (3) Security services;
     music catering to the youth. iM4U fm
     can be heard on 107.9 FM in the Klang  youth
 (4) Education, training and employment services;
 iM4U has achieved great milestones since
 on 22 September 2012.  UTC is one of the efforts and initiatives of the Malaysian government   The activities spearheaded by iM4U aim   its  inception  in  2012.  The  volunteer  resilient  with  engaging,  in  promoting  iM4U’s  mission  and
 2) Community Well Being – promotes and
 building that was refurbished within 8 weeks. It houses more than 30
 to  build sustainable and  stronger
 (5) Financial services;
 to  provide  urban  communities  a  centralised  location  for  core
 community with economic impact and
 inculcates values that bind the diverse
     Valley. Currently, it has close to 60, 000
 government  agencies,  public  amenities  and  services  of  private
 (6) Business and entrepreneurial development services;
 Government agencies and includes public amenities such as a futsal
     listeners.
 sectors. It is part of the National Blue Ocean Strategy (NBOS) which   foster greater leaders for tomorrow.   programs  organized  by  iM4U  fall  under   unconventional and inspiring activities.   activities  besides  playing  fresh  new
 (7) Utility services;
 communities. These are values shared and
 four main pillars;
 (8) Youth development services;
 was introduced to improve the quality of services through strategic   The  DRe1M  fund  initiated  by  iM4U   The iM4U  Outreach Centre network
 cherished by fellow Malaysians.
 partnerships between government agencies and the private sector.
 that promote Malaysian culture and  The activities spearheaded by iM4U aim
 UTC is one of the efforts and initiatives of the Malaysian government   (9) Welfare and community development services; and  provides  opportunities  and  inspires   allows it to leverage the vast network of   music catering to the youth. iM4U fm
 1) Arts, Culture and Innovation – programs
 National  Strategy  Unit  (NSU)  under  Ministry  of  Finance  Malaysia
 (10) Non-governmental organization (NGO) services.
 and
 educational
 youth
 related
 3) Sports – builds a healthier nation and
 Malaysian youth to carry out their own
 (MOF) is tasked to establish and monitor all the UTCs in Malaysia.
 diversity.
 foster team spirit among Malaysians.
 to  provide  urban  communities  a  centralised  location  for  core   iM4U, the leading  youth volunteerism   volunteer  programs.  The  initiative   institutions to enable iM4U to make a   to  build sustainable and  stronger   can be heard on 107.9 FM in the Klang
 UTC  comprises  ten  (10)  clusters  of  facilities  and  services,
 quick  nationwide  impact
 As a means  of strengthening  its  in  order  to
 The UTC Kuala  Lumpur  is located at Pudu  Sentral,  Jalan  Tun  Tan
 encourages youth between the ages of
 2) Community Well Being – promotes and
 instill  volunteerism.
 Cheng Lock, 50550 Kuala Lumpur. It is the second UTC after Melaka,
 namely:
 position,  iM4U  launched  its  radio Its  work  is
 platform  in  Malaysia,  is  known  as  a
 18 to 40 to realize volunteer programs
 communities. These are values shared and  community with economic impact and
 station iM4U fm which plays a key role  4)    Knowledge Building – programs that
 (2) Health services; of  private
 (1) Common governmental services;
 inculcates values that bind the diverse
 government  agencies,  public  amenities  and  services   catalyst that empowers and  builds   that would make a difference, build the   supported by the iM4U Street Team   Valley. Currently, it has close to 60, 000
 and was officiated by the Prime Minister, Datuk Seri Najib Tun Razak
 with
 engaging,
 resilient
 youth
 which travels throughout the country to
 in  promoting  iM4U’s  mission  and  enhance skills and educational discourse
 on 22 September 2012.
 nation and benefit the communities.
 cherished by fellow Malaysians.
 (3) Security services;
 activities  besides  playing  fresh  new  to share exposure and experience  with
 sectors. It is part of the National Blue Ocean Strategy (NBOS) which   unconventional and inspiring activities.   iM4U has achieved great milestones since   support and promote iM4U’s mission.  foster greater leaders for tomorrow.   listeners.
 The activities spearheaded by iM4U aim
 UTC is one of the efforts and initiatives of the Malaysian government ation, training and employment services;
 (4) Educ
 music catering to the youth. iM4U fm
 one another.
 to  build sustainable and  stronger
 3) Sports
 can be heard on 107.9 FM in the Klang  – builds a healthier nation and
 (5) Financial services;
 to  provide  urban  communities  a  centralised  location  for  core
 its  inception  in  2012.  The  volunteer
 Valley. Currently, it has close to 60, 000
 government  agencies,  public  amenities  and  services  of  private
 was introduced to improve the quality of services through strategic   community with economic impact and   programs  organized  by  iM4U  fall  under   foster team spirit among Malaysians.  The iM4U  Outreach Centre network
 (6) Business and entrepreneurial development services;
 (7) Utility services;
 foster greater leaders for tomorrow.
 sectors. It is part of the National Blue Ocean Strategy (NBOS) which
 listeners.
 four main pillars;
 4)    Knowledge Building – programs that
 was introduced to improve the quality of services through strategic
 (8) Youth development services;
 partnerships between government agencies and the private sector.   The  DRe1M  fund  initiated  by  iM4U   The iM4U  Outreach Centre network   enhance skills and educational discourse   The  DRe1M  fund  initiated  by  iM4U   allows it to leverage the vast network of
 (9) Welf
 partnerships between government agencies and the private sector. are and community development services; and
               An initial discussion was held among the middle-management officers in
 1) Arts, Culture and Innovation – programs
 allows it to leverage the vast network of
 (10) Non-governmental organization (NGO) services.
 provides  opportunities  and  inspires
 to share exposure and experience  with
 National  Strategy  Unit  (NSU)  under  Ministry  of  Finance  Malaysia
 that promote Malaysian culture and
 and
 (MOF) is tasked to establish and monitor all the UTCs in Malaysia.
 National  Strategy  Unit  (NSU)  under  Ministry   Malaysian youth to carry out their own   educational   diversity. youth   related   one another.   provides  opportunities  and  inspires   educational   and   youth   related
 UTC  comprises  ten  (10)  clusters  of  facilities  and  services,  of  Finance  Malaysia
               UKAS. The middle-level management was involved because these officers
 institutions to enable iM4U to make a
 volunteer  programs.  The  initiative
 quick  nationwide  impact  in  order  to
 encourages youth between the ages of
 2) Community Well Being – promotes and
 namely:
 (MOF) is tasked to establish and monitor all the UTCs in Malaysia.  18 to 40 to realize volunteer programs   instill  volunteerism.  Its  work  is   Malaysian youth to carry out their own
 inculcates values that bind the diverse
 (1) Common governmental services;
 supported by the iM4U Street Team
 communities. These are values shared and
 (2) Health services;  that would make a difference, build the   which travels throughout the country to   institutions to enable iM4U to make a
 nation and benefit the communities.
 cherished by fellow Malaysians.
 (3) Security services;  support and promote iM4U’s mission.  volunteer  programs.  The  initiative
 UTC  comprises  ten  (10)  clusters   iM4U has achieved great milestones since   3) Sports – builds a healthier nation and   encourages youth between the ages of   quick  nationwide  impact  in  order  to
 (5) Financial services; of  facilities  and  services,
 (4) Education, training and employment services;
 its  inception  in  2012.  The  volunteer
 namely:  (6) Business and entrepreneurial development services;  programs  organized  by  iM4U  fall  under   foster team spirit among Malaysians.  18 to 40 to realize volunteer programs   instill  volunteerism.  Its  work  is
 (7) Utility services;
 four main pillars;
 4)    Knowledge Building – programs that
 (8) Youth development services;
                                                                               133
 enhance skills
 (1) Common governmental services;  132  Humanising The Public Service : A Compilation of Speeches by the Chief Secretary to the Government and educational discourse   that would make a difference, build the   supported by the iM4U Street Team
 (9) Welfare and community development services; and
 1) Arts, Culture and Innovation – programs
 to share exposure and experience  with
 (10) Non-governmental organization (NGO) services.
 that promote Malaysian culture and
 (2) Health services;  diversity.  one another.   nation and benefit the communities.  which travels throughout the country to
 (3) Security services;  2) Community Well Being – promotes and   support and promote iM4U’s mission.
 inculcates values that bind the diverse
 communities. These are values shared and
 (4) Education, training and employment services;  cherished by fellow Malaysians.  iM4U has achieved great milestones since
 (5) Financial services;  3) Sports – builds a healthier nation and   its  inception  in  2012.  The  volunteer
 foster team spirit among Malaysians.
 (6) Business and entrepreneurial development services;  4)    Knowledge Building – programs that   programs  organized  by  iM4U  fall  under
 enhance skills and educational discourse
 (7) Utility services;  to share exposure and experience  with   four main pillars;
 one another.
 (8) Youth development services;
 (9) Welfare and community development services; and  1) Arts, Culture and Innovation – programs
 (10) Non-governmental organization (NGO) services.  that promote Malaysian culture and
         diversity.
         2) Community Well Being – promotes and
         inculcates values that bind the diverse
         communities. These are values shared and
         cherished by fellow Malaysians.
         3) Sports – builds a healthier nation and
         foster team spirit among Malaysians.
         4)    Knowledge Building – programs that
         enhance skills and educational discourse
         to share exposure and experience  with
         one another.
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