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The  Wholesale and Retail NKEA targets to boost the country’s total                        economy from 144 economies in the  World Competitiveness Report
            GNI by RM156 billion and create 454,190 new jobs by 2020. Moving                           2014-2015. We have also improved by leaps and bounds in the World
            forward, the NKEA will focus on reviewing and refreshing existing Entry                    Bank Ease of Doing Business Report, from 23rd position in 2009 to 6th
            Point Projects (EPPs) to ensure that continuous impact is achieved, as well                position currently among 189 countries in the world. We have also beaten
            as looking into other potential areas, such as improvements to the supply                  the odds of achieving a GDP growth of 6.3 per cent from the estimated
            chain and development of niche retail segments such as premium brands.                     projection of 6 per cent for the first half of this year by Bank Negara. We
                                                                                                       must continue to work hard, and most importantly, work together.
            I understand that MRCA has brought retailers together to converge on a
            single platform with one sole objective, that is to support one another                    This evening, I would like to share with you some thoughts on the
            through mutual sharing and learning from the success stories, business                     National Blue Ocean Strategy (NBOS), the new approach undertaken by
            wisdom, philosophies and market insights gathered from the different                       the Government in introducing and implementing programmes for the
            industries. The contribution from all the valued members of MRCA has                       rakyat. In a nutshell, the National Blue Ocean Strategy provides a creative
            resulted in Malaysia’s retail sector becoming the second major contributor                 and systematic method for Ministries and Agencies to collaborate and
            to GNI after Oil, Gas and Energy, contributing RM133.8 billion in 2013.                    introduce joint programmes which are of high value but at a low cost,
            The success achieved by our local retail industry players is something                     and rapidly executed.
            for us to be proud of, and be inspired by. With the strong support and
            co-ordination  provided  by  MRCA,  I  am  confident  that  the  Malaysian                 The strength of NBOS is that not only do we improve the effectiveness
            industry players will grow in strength, numbers and competency, thus                       of public service delivery to the  rakyat, but also that we leverage on
            accelerating the industry’s goal to compete in the international scene and                 the strengths of the different Ministries and  Agencies and enhance
            attain recognition on a global scale.                                                      collaboration in the system. Thus far, we have implemented over 60 NBOS
                                                                                                       initiatives covering areas such as security, tourism, health and well-being,
            On that note, the cumulative effort from the public sector, through                        youth volunteerism and services that impact the rakyat directly. I would
            continuous enhancement of public service delivery, together with the                       like to share with you two initiatives this evening:
            support of the private sector, must continue so that our country remains
            competitive at the international level. So far, we have improved from
            strength to strength, as demonstrated by our international rankings. The
            World Economic Forum ranked Malaysia the 20th most competitive
                                                                                                          Firstly, the Urban Transformation Centres or UTCs, an initiative championed by
                                                                                                          the Ministry of Finance that provides the urban community with Government and
                                                                                                          private sector services under one roof. At present, UTCs are located in Kuala Lumpur,
                                                                                                          Alor Setar, Ipoh, Johor Bahru, Kuantan, Melaka, Kota Kinabalu and Kuching,
                                                                                                          with a Mini-UTC in Sentul; and





                                                                                                          Secondly, My Beautiful Malaysia or MyBM, which aims to systematically upgrade
                                                                                                          the maintenance of public housing and public facilities such as toilets, through
                                                                                                          cross-ministerial collaboration by the Ministry of Urban Wellbeing, Housing
                                                                                                          and Local Government.











            88    Humanising The Public Service : A Compilation of Speeches by the Chief Secretary to the Government                                                89
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