Page 99 - KSN English Final

The Wholesale and Retail NKEA targets to boost the country’s total economy from 144 economies in the World Competitiveness Report
GNI by RM156 billion and create 454,190 new jobs by 2020. Moving 2014-2015. We have also improved by leaps and bounds in the World
forward, the NKEA will focus on reviewing and refreshing existing Entry Bank Ease of Doing Business Report, from 23rd position in 2009 to 6th
Point Projects (EPPs) to ensure that continuous impact is achieved, as well position currently among 189 countries in the world. We have also beaten
as looking into other potential areas, such as improvements to the supply the odds of achieving a GDP growth of 6.3 per cent from the estimated
chain and development of niche retail segments such as premium brands. projection of 6 per cent for the first half of this year by Bank Negara. We
must continue to work hard, and most importantly, work together.
I understand that MRCA has brought retailers together to converge on a
single platform with one sole objective, that is to support one another This evening, I would like to share with you some thoughts on the
through mutual sharing and learning from the success stories, business National Blue Ocean Strategy (NBOS), the new approach undertaken by
wisdom, philosophies and market insights gathered from the different the Government in introducing and implementing programmes for the
industries. The contribution from all the valued members of MRCA has rakyat. In a nutshell, the National Blue Ocean Strategy provides a creative
resulted in Malaysia’s retail sector becoming the second major contributor and systematic method for Ministries and Agencies to collaborate and
to GNI after Oil, Gas and Energy, contributing RM133.8 billion in 2013. introduce joint programmes which are of high value but at a low cost,
The success achieved by our local retail industry players is something and rapidly executed.
for us to be proud of, and be inspired by. With the strong support and
co-ordination provided by MRCA, I am confident that the Malaysian The strength of NBOS is that not only do we improve the effectiveness
industry players will grow in strength, numbers and competency, thus of public service delivery to the rakyat, but also that we leverage on
accelerating the industry’s goal to compete in the international scene and the strengths of the different Ministries and Agencies and enhance
attain recognition on a global scale. collaboration in the system. Thus far, we have implemented over 60 NBOS
initiatives covering areas such as security, tourism, health and well-being,
On that note, the cumulative effort from the public sector, through youth volunteerism and services that impact the rakyat directly. I would
continuous enhancement of public service delivery, together with the like to share with you two initiatives this evening:
support of the private sector, must continue so that our country remains
competitive at the international level. So far, we have improved from
strength to strength, as demonstrated by our international rankings. The
World Economic Forum ranked Malaysia the 20th most competitive
Firstly, the Urban Transformation Centres or UTCs, an initiative championed by
the Ministry of Finance that provides the urban community with Government and
private sector services under one roof. At present, UTCs are located in Kuala Lumpur,
Alor Setar, Ipoh, Johor Bahru, Kuantan, Melaka, Kota Kinabalu and Kuching,
with a Mini-UTC in Sentul; and

Secondly, My Beautiful Malaysia or MyBM, which aims to systematically upgrade
the maintenance of public housing and public facilities such as toilets, through
cross-ministerial collaboration by the Ministry of Urban Wellbeing, Housing
and Local Government.

88 Humanising The Public Service : A Compilation of Speeches by the Chief Secretary to the Government 89