Page 196 - Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

It is impossible to be logical with a person speaking from his or her
subconscious brain because the subconscious brain isn’t logical. It can’t

think. It can only react. The problem is, when people are speaking via their
subconscious brain they still think they are being logical and intelligent. For
example, when I suggest that a businessperson spend instead of save during
a recession, in most cases the subconscious brain takes over and begins

giving the businessperson the logical reasons why he or she needs to cut
back, to lay off employees, and to go into a money-saving mode. To most
businesspeople this is logical and intelligent. They do not want to learn
more. Their mind is made up. The brain is closed to new ideas.

If you push the issue, the mind becomes defensive. The walls go up, and
instead of fleeing, they want to fight. They want to defend their decision
and be right. Instead of learning, they become idiots. The problem with
arguing with an idiot is that there are soon two idiots: you and the person

you’re arguing with.
One of the reasons poor people remain poor is because they have a poor
person’s subconscious mind. When I talk to people who are struggling
financially, many will defend their right to be poor. They say such things as,

“I’d rather be happy than rich,” or “You have to be a crook to be rich.” If
you argue with them in an attempt to open their minds to new ideas, their
subconscious brain often becomes more closed, more self-righteous. Soon
there are two idiots having a friendly argument.

A similar event occurs with many employees and high-paid executives
who like their job but want to do something else. Instead of doing what they
want, their subconscious mind comes up with logical and reasonable
reasons why they cannot. When informed about the high taxes they are

paying as high-paid employees, they may reply, “Well, you have to pay
taxes.” If pressed and informed about better investments, higher returns,
and less in taxes, they may reply, “That sounds risky.” They close their
mind to new possibilities because of fear. If you argue, there are again two

idiots.

To Change Your Life . . . Change Your Environment