Page 195 - Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

2. When people receive a raise or come into some money, they often
spend it because they feel good, instead of paying off bad debt. I

know of a gentleman who inherited nearly a million dollars from his
parents. Immediately he bought a big house and two new cars on
credit. Instead of getting out of bad debt, his elation got him into
greater debt. Today he is out of money and trying to save his house.

3. When the economy turns down, the “Sales Prevention Department”
of many businesses takes control. When sales drop, most business cut
back on advertising, promotion, and sales staff. Rather than save, a
business needs to spend. In a bad economy, the business needs to

spend more on advertising and promotions, hire more sales reps, offer
more sales incentives, and be more creative. In other words, be more
right-brained, and communicate more. Instead of the Sales
Acquisition Department taking the lead, the Sales Prevention

Department takes over. The Sales Prevention Department of most
companies is made up of left-brained people such as accountants,
attorneys, and salaried employees, generally people with strong left
brains but terrified subconscious brains. When the Sales Prevention

Department takes over, many employees lose their jobs. In my
opinion, when times are tough, it is the Sales Prevention Department
that should shed a few employees.

The subconscious brain thinks it’s intelligent. The problem with the
subconscious brain is that it can be your greatest friend or your worst
enemy. It takes a person with higher intelligence to step back and
objectively determine which brain is talking . . . the friend or the enemy.
When it comes to highly emotional subjects such as money, sex, religion,

and politics, it requires a highly evolved intellect to be able to detach,
expand, listen objectively, and then think clearly with both left and right
brains. The problem with the subconscious brain is it’s reactive, not

intelligent, and not able to weigh pros and cons.

Arguing with an Idiot