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156                 Ahmad Fauzi Abdul Hamid and Che Hamdan Che Mohd Razali

                  rhetoric. Anti-PH activists earnestly exploited these statements to paint a
                  gloomy picture of communal relations that could only deteriorate should a
                  regime change occur, and  so  convince  Malay-Muslims not  to switch their
                  loyalty to PH (Engku Ahmad Fadzil 2018b).  Perhaps more dramatic still,
                                                         7
                  in October 2017, Zamihan landed in hot soup for a speech in a mosque in
                  Shah Alam, Selangor (a video recording of which went viral online), not only
                  chiding the Johor sultan for disallowing a Muslim-only launderette in Muar,
                  Johor, but also, with racially in ammatory tone and vocabulary, labelling
                  the Chinese in particular as ‘unhygienic’ (Amar Shah 2017). Although the
                  police detained the unrepentant Zamihan brie y for sedition investigations,
                  both the BN’s non-Malay component parties and the sultans of Johor and
                  Selangor censured him, and both states revoked his religious tauliah (teaching
                  credentials), Deputy Prime Minister Ahmad Zahid Hamidi said that he was
                  still needed for his role in Malaysian security forces’ terrorist deradicalisation
                  programmes ( e Star 2017b).


                  From Sniping to Campaign
                   ese  e orts  to  rally  Malay-Muslim  sentiment  to  remain  loyal  to  UMNO
                  and BN by branding the DAP, and hence PH as a whole, as dangerously
                  Christian, presaged the incumbent coalition’s approach in its GE14 campaign.
                  Spearheaded by UMNO, BN’s campaign strategy against PH centred on
                  portraying the opposition coalition as dominated by DAP. BN strategists
                  hoped that, with DAP’s image as a supposedly anti-Malay and anti-Islam party
                  not only already etched in Malay-Muslims’ minds via half a century of state-
                  controlled propaganda and political indoctrination, but now burnished by
                  IKSIM’s and other allies’ latest sallies, Malay voters would be dissuaded from
                  casting protest votes for PH. Campaign messages argued against changing
                  the regime, insisting that the stakes were too high for the future of Islam,
                  Malay institutions, and the status of Malay-Muslims in their native country
                  (Malaysiakini 2017;  e Star 2017a). Indeed, having long been backed by the
                  Chinese working class, the DAP found it hard to shed its image as a ‘Chinese
                  party’, despite its growing ranks of non-Chinese members and candidates, its
                  record of contesting and cooperating with Malay and multiethnic parties in
                  BA and PR, and its newly forged PH-based friendship with PPBM, whose
                  chairman Dr Mahathir and president Muhyiddin  Yassin were once rather
                  notorious for their Malay- rst rather than Malaysian- rst leanings. In
                  portraying a less communal image, DAP risked losing votes from among the
                  Chinese grassroots. In fact, the BN-member Malaysian Chinese Association






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