Page 6 - Company Style Guide (Final)
P. 6
1.2 BRAND STORY
Their journey started when they first bought a As their passion grew, they questioned if we could
domestic espresso machine. They tried pulling a a make a difference in the Malaysian landscape.
shot using grounded coffee from a supermarket. It Malaysia is a country with huge numbers of
was ok but they wondered why it wasn’t spectacular. coffee enthusiast who until now has been drinking
predominantly Robusta based coffee drinks. With
After undergoing barista trainings at a café in increasing population of expatriates coming into
Australia, They soon realized their passion for Malaysia, students returning from overseas and
Arabica and the eagerness to learn more. Many the flow and effect of globalization, the market is
different permutations decide the end result of a learning on the flavour profiles of Arabica.
brewed cup of coffee, first and foremost the freshly
roasted Arabica beans. Auresso Coffee was born to bridge this gap and
the journey begins.
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