Page 7 - Company Style Guide (Final)

1.3 TARGET AUDIENCE

The primary target audience of Auresso is Upper DEMOGRAPHICS
Middle Class, that have white collar professions and
owns schedules that are filled with appointments.
With that being said, a cup of coffee is much needed Primary Target Audience
to help them overcome their fatigues.
Age Range : 30 - 40 years old
On the other hand, Auresso’s secondary target Income Range : RM5,228 - RM10,456
audience is specialty coffee shops as they are highly Characteristics : Owns hectic schedule
attentive on the origins of drinks as compared to
cafes.
Secondary Target Audience

Characteristics : Menu focuses more on the quality
of the food and additional flavours that completes
with the menu

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