Page 14 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

a higher percentage of households with incomes in the ranges of Bureau projects that the nation will be minority-majority by 2060
$50,000-$74,999 (20% of households); $75,000-$99,999 (15%); and perhaps as early as 2042. Immigration (largely from Asian
and $100,000-$149,999 (19%). Conversely, Georgetown has a and Latin American countries), net migration, and higher birth
significantly lower percentage of lower income households with Georgetown, Texas rates among minority couples are contributing factors to these
income less than $24,999 at 14%. changes.
Median Household Income
by block group
Comparison of Median Household Incomes Less than $25,000
$25,000 to $50,000
$50,000 to $75,000 A study by the Federal Reserve Bank of Dallas found that the
Year Georgetown Georgetown Austin Texas $75,000 to $100,000 foreign-born population in Texas has been increasing, most
Greater than $100,000
PTA MSA City Limits rapidly in the major metro areas. In fact, Williamson County had
Primary Trade Area
2016 $66,968 $78,988 $63,399 $54,075 the tenth fastest-growing Hispanic population of Texas counties
2021 $77,603 $83,824 $73,078 $59,303 from 2010 to 2014, increasing 18% during that span. Despite a
Growth 15.9% 6.1% 15.3% 9.7% dip in total percentage of black population in the City of Austin,
the total black population in the Austin-Round Rock MSA is rising
slightly. However, in the Georgetown PTA, almost 71% of the
population is white, and only 20.5% is Hispanic.
25%

20% AGE
Generational breakdowns in the Austin-Round Rock MSA are
15% Georgetown similar to Texas across the board. There are slightly higher
Aus:n MSA percentages of Millennials and Generation X and slightly lower
10% Texas percentages of Baby Boomers and Silent Generation in the MSA
compared to Texas. However, in Georgetown the percentages
Georgetown PTA
5% of Millennials and Generation X are slightly lower, and the
percentages of Baby Boomers and Silent Generation are higher.
0% Additionally, the median age in the City of Georgetown is 45.6,
< $24,999 $25,000- $50,000 - $75,000 - $100,000 - > $150,000
$49,999 $74,999 $99,999 $149,999 which is significantly higher than the MSA and state averages
(33.7 and 34.4, respectively).
Georgetown’s affluent and expansive population growth creates
substantial purchasing power, and makes Georgetown attractive Due to Sun City, a planned retirement community, Georgetown
regionally to quality retailers and restaurants. The adjacent map has become a destination for active retirees, or those that are
reflects the higher concentration of income in the Georgetown 55 and older. The total percentage of the population over 55 in
region versus northern Austin. Georgetown now sits at 40%.

RACE AND ETHNICITY However, Georgetown is also a city with a large number of young
Recent research has consistently found that racial and ethnic families and executives. Thirty-nine percent of the population is
composition in the United States is diversifying. The U.S. Census under 35, and 21% of the population is between 35 and 55. The
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