Page 5 - 4p-Logo-Guidelines
P. 5
Logo & Identity Guidelines
Client : Tom & Teddy
Secondary Typeface Useage
Primary Typeface Useage
Garage Gothic Bold is used for the Tom & Teddy lettering.
Primary Typeface Useage
The seconday typeface uses a variety of Helvetica Neue styles
and weights which is to be used for all internal stationery and
correspondance.
As an example the business card uses Helvetica Neue Bold 75
for the name, Helvetica Neue Medium 65 as the title/position, and
Helvetica Neue Light 45 for the address and contact details.
Type Specfications For All Stationery Elements
Type size for all wording set at: 8.5pt
Leading set at: 9.5pt
Tracking set at: 50
