Page 101 - 18-868 SEO PowerSuite Workflow_VPMGC

SEO Workflow

How-to: 4. Engage with influencers. Influencer marketing is based on building

a relationship with your influencers. This comes down to engaging with chosen
influencers on social media (“liking”/sharing their posts), mentioning them and

linking to them in your posts, and commenting on their blog. You can do that
straight in the app:

Keep in mind that it’s usually more fruitful to target micro-influences — people

with a couple of thousands of dedicated followers.

How-to: 5. Reach out to influencers. Give the influencers a short explanation
of who you are and what your brand is (hopefully, they’ll recall you from your

interactions), what you would like the influencer to do, and what’s in it for them.
In some cases, after you’ve engaged enough, you can just ask for a mention of

your brand. In others, influencers won’t do that without a monetary reward. But
in most cases, it’s about some mutual favors, like an extended software trial.

Step 3. Find unlinked mentions and turn them

into links

Link building is still at the core of every SEO strategy, meaning that it’s important
to use every opportunity for getting a backlink. One of the apparent ones is

taking unlinked mentions on blogs, forums, and news sites, and asking the
webmasters and authors to turn them into links. The problem is, SEO tools don’t

look for linkless brand mentions. But a social media monitoring tool does.

101

Copyright © Link-Assistant.Com 101