Page 97 - 18-868 SEO PowerSuite Workflow_VPMGC

SEO Workflow

Use social listening to boost SEO

(with the help of Awario)

It’s more or less established that social media signals have an indirect impact
on search results. This is the result of Google striving to become more objective

in its rankings and see content as people do. And people care a lot about what
social media says. Imagine looking up and finding out it has tons of negative

feedback on social networks. Would you go with it? This is why Google is looking
at both volume and sentiment of brand mentions online, and SEOs strive to take

care of both.

Having said that, link building hasn’t gone anywhere — it is still at the core of any
SEO strategy. And it makes sense to use the ever-expanding social media simply

to get more links.

Let’s see how social listening can help make your SEO strategy truly
comprehensive.

Step 1. Keep an eye on your brand’s reputation

Since Google uses sentiment analysis of mentions and reviews to prevent
negative advertising, it’s necessary to take care of how your brand is perceived

online. Also, it’s important to prevent your brand from getting into social media
crises, as it can cause not only reputation problem, but also a sudden ranking

drop.

How-to: 1. Find all mentions of your brand keywords. Open Awario and type
in your brand name to create an alert. Feel free to add several keywords: your

company’s Twitter handle, hashtags, and alternate versions of the brand name.

97

Copyright © Link-Assistant.Com 97