Page 36 - December 2020 Digital full
P. 36

THE DIGIT AL  MA G AZINE
                      REVISITING 2020





                                            FunAsia         is   we decided to move the magazine to
                                            all        about     the digital platform. As they say if you
                                            entertainment.  have lemons make lemonade and that
                                            Whether      you     is what we did.
                                            love to listen  Very soon we were identifying new
                                            to your favorite  and growing trends on the social
                                            RJ’s   on     the    media all over the world. It seemed
                                            radio or catch  like the boundaries had vanished and
                                            a    movie    on     everything became one big reachable
                                            the big screen.  platform from the vicinities of our
                                            Get       excited    homes.  People  who  had refused to
          CEO FUNASIA VAISHALI THAKKAR
      & DIRECTOR DESIPAGES NAVNEETA KHEMKA  about events or  have a social profile found their
                                          sing  along an  families  online and started to have
     advertisement every time it plays. There is something  regular Facetimes. FaceBook Live,
     about FunAsia that connects all of us to home. Radio  Zoom chatting and many such social
     and Events are the Face of the company and Theatres  connecting sites became a household
     and DesiPages the passion.                                  thing. We at DesiPages recognized this
     I landed in Dallas in 2012 from New York City and  opportunity and extended dimensions
     the moment I heard FunAsia, I knew I wanted to be  to our offerings.
     a part of this radio and I have been with them since  Apart from our  regular  digital
     then. This company gave me many opportunities and  magazine we have introduced Live
     dimensions for my creativity.                               Talk Shows on our Facebook, celebrity
     When the Perfect  Group of  Companies  took over  interviews, ShowRoom where vendors
     FunAsia in 2018, I joined them full time as the Director  can showcase  products  and launch
     of their DesiPages Magazine. FunAsia’s CEO Vaishali  a brand on our social media. In our
     Thakkar and I work very closely to keep this monthly  regular  magazine we kept the flip
     magazine interesting and it has been a tangible  feature for the tangible nostalgia,
     product offer from our company. We started to mail  and we added many interactive click
     the magazine from 2019 January after completing  features. We introduced audible story
     the 200th edition of the thicker version.                   and many more.
     DesiPages has predominantly been a Bollywood  My unique profile of being a Radio
     Magazine but since January 2020  we started to  Jockey and a Magazine director helps
     build up a lot of fun  reads, articles, and content  me blend the two. People Speaks’ is a
     around DesiPages. Unfortunately, March is when we  column  created  from our community
     last printed after Covid-19 struck. We knew no one  interaction on a topic on the radio. Tanu
     would want mailers. Touching anything was a taboo  and Manu ki Rye, is a very interesting
     and washing hands was drilled into us. That is when  and fun column recently introduced


     DesiPages                                                    DFW | December 2020 VOL 22 |  36
   31   32   33   34   35   36   37   38   39   40   41