Page 27 - SESS MSU

Bachelor of Public Relations

Management (Hons)
KPT/ JPS (R2/342/6/0127) 08/24

ABOUT THE Bachelor of Public Relations Management aims to develop the skills and
PROGRAMME knowledge necessary for contemporary public relations practice. Companies
nowadays spend large amounts of money hiring professionals who specialize
in public relations. This programme integrates knowledge and abilities with the
student's own talents in public relations and in entertainment. It also focuses
on the effective management of communication through the experiences
communicating in a variety of contexts and research. To keep pace with
rapid changes in the industry, solid foundation in communications theory is
blended with practical, hands-on-work experience including field placement of
entertainment talents in public environments.

AMONG THE Year One Year Two Year Three
COURSES • Introduction to • Corporate • Advertising and
OFFERED Public Relations Communication Promotion in Public
Relations
Management
• Practices of
Management • Social Media in • Strategic Public
Public Relations Relations
• Publicity Media and Management
Public Relations • Visual
Writing Communication • Industrial Training
• Entertainment • Mandarin
Management

DURATION

3 YEARS
FURTHER CAREER
STUDY OPTIONS PROSPECTS

Bachelor of Public Relations • Media Director
FIND OUT Management is a foundation for entry • Advertising & Promotion
Executive
MORE to an extensive range of postgraduate • Public Relations Manager
programmes at MSU's Graduate School
facebook.com/ of Management. • Event Manager
MSUmalaysiaSESS