Page 108 - PowerPoint Presentation
P. 108

Guest Turnover





             • Guest attrition, guest churn, guest defection


             • The loss of clients or customers.


             • The cost of retaining the guest is far less than

                  acquiring the new one.
















                                                                                     • Result : Guest will try

                                                                                          to find new resort  that

                                                                                          suitable with the

                                                                                          weather, needs and

                                                                                          safety.










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