Page 109 - PowerPoint Presentation

Refer as CHURN RATE – Turnover is measured on:

percentage of resort’s
customer bas that leaves  Seasonal

ina given period of time  Monthly

 Annual

HIGH CHURN – damaging Guest finds better
resort’s revenue & price/solution from a

profitability competitor

In order to reduce
Upsetting customers with
turnover, resort should
poor products or services make improvement as

also contribute to CHURN
major strategy

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