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642                      Cardio Diabetes Medicine 2017





              Permanent exclusions    [11]                       Further  the look-back  period  was  enhanced  from  4
                                                                 years to 7 years. With these changes the ambit of the
              There could be some permanent exclusions like      persons  becoming  eligible  got  broadened.  Out-pa-
              injuries in war, HIV, intentional injuries, congenial   tient  coverage  was also introduced  to take care
              diseases, etc.
                                                                 of the consultation,  diagnostics and expenses  on
              Having spoken about the exclusions, it can be      medicines and drugs. This would encourage routine
              noted how these exclusions can limit the benefit   check-up for  health  maintenance.  There  is  an em-
              of health insurance to various segments of the     bedded Personal Accident  cover  against Accidental
              population.                                        Death  – this offers  protection for  the family of the
                                                                 policyholder in case of any accidental mishap.
              It is very important to make health insurance inclusive
              to all segments of society. Product innovation is a key   We have moved in the direction of providing holistic
              strategy to any Health insurance company as it is to   coverage. Thus Star protects the insured against any
              Star Health and Allied Insurance Co. Ltd. Star Health   health contingency  and also  protects  the insured’s
              has always been at the forefront of innovating on the   family  against an accident  contingency.  The  entire
              processes  and  products continually  to remain rele-  revision  was configured in the  base operating  sys-
              vant to the changing customer aspirations. Some of   tem with a special process flow created for medical
              the most innovative products from Star Health are:   underwriting.
              Star Cardiac Care Insurance policy                 The retail business  focus  has given the  Company
                                                                 a new thrust and direction to forge ahead with new
              Diabetes Safe Insurance Policy
                                                                 vigour and new innovative products in the health in-
              Senior Citizen Red Carpet Policy                   surance space. Our bouquet of specialised products
                                                                 have made a splash in the Market giving the citizens
              Sankalp
                                                                 of our country a wider  choice  range  in terms of af-
              Star Net Plus                                      fordability and accessibility to various healthcare ser-
                                                                 vices. This has also helped in increasing the penetra-
              Star Super Surplus Policy
                                                                 tion of Health insurance and the spread of our reach.
              Star Wedding Gift Insurance
                                                                 This  policy  is  for  persons  who have undergone  for
                                                                 the first time the named surgery / intervention / cor-
              Innovative Aspects of Star Cardiac Care:
                                                                 rection for the existing Cardiac diseases. This policy
              Star Health Cardiac Care Insurance Policy is an exclu-  has two Plan options – Gold Plan and Silver Plan and
              sive product to cover customers who have undergone   each Plan has two distinct sections – One for Regular
              PTCA and  CABG. Covers in-patient  cardiac  ailment   Hospitalization and another for  hospitalization  spe-
              treatment expenses which require hospitalization of   cifically for cardiac ailments.
              at least 24 hours. Pre-existing cardiac ailments are
                                st
              covered from the 91  day of policy commencement.   The Silver Plan pays for expenses incurred as an in-
              Pre-hospitalization medical expenses  upto 30  days   patient for treatment in respect of all cardiac related
              prior  to hospitalization  Post hospitalisation medical   complications  that  necessitate surgery/intervention
              expenses  – Upto  7% of  hospitalisation  expenses   while the Gold Plan pays  for  expenses  incurred as
              (excluding room rent) subject  to a maximum  of Rs.   an inpatient for  treatment  in respect  of all  cardiac
              5,000.  The product is  for  persons  who have under-  related complications that necessitate medical man-
              gone  Bypass  or  PTCA.  As  the experimentation  with   agement, surgery/intervention.
              the affected persons is being done for the first time   Under  both the  Plans regular  hospitalization and all
              we were  moving cautiously  limiting the eligibility  to   Cardiac related  ailments are  covered.  There  is  no
              persons who have undergone Bypass Grafting, PTCA   Pre-acceptance medical screening. 405 day-care pro-
              within 4 year look back from the date of proposal.   cedures and  Out  Patient  Benefits are  also available
              Our experience  indicated  that there are  a few other   under this policy.
              areas that can be opened up without compromising   Insurance For Diabetes A Bitter - Sweet Pill
              much  on the  safety. Hence the  revised  version was
              launched  with inclusion of more  persons  who have   India is home to 65 million diabetics & 50 million pre
              undergone  Atrial  Septal  Defect (ASD) /  Ventricular   -diabetes, and 56 per cent people remain unaware of
              Septal Defect (VSD) closure , Patent Ductus Arterio-  the fact that they have diabetes until it is too late. Type
              sus (PDA) and persons on who Angiogram was done    II diabetes is a lifestyle disease and obesity is at the
              but  no intervention  was medically found  necessary.   root of it. Diabetes also makes the patient prone to

                                                         GCDC 2017
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