Page 9 - NOTES ADVERTISING PDF_Neat

• National Advertising: It is generally 0 Pengiklanan Nasional: Ia biasanya
undertaken by manufactures of branded dilakukan oleh barangan pengeluar barangan
goods, for which, advertising messages is berjenama, yang mana, mesej pengiklanan
communicated to consumers allover the disampaikan kepada pengguna di seluruh
country. Almost all possible mass media, negara. Hampir semua media massa
including national newspapers, radio and termasuk akhbar-akhbar nasional, radio dan
television network, are employed for national rangkaian televisyen, digunakan untuk
advertising. Product services, and ideas, pengiklanan negara. Perkhidmatan, produk,
which have demand all over the country, are dan idea, yang mempunyai permintaan di
suitable for national advertising. Detergents, seluruh negara, adalah sesuai untuk
soaps, toothpastes, cosmetics, scooters, pengiklanan nasional. Detergen, sabun, pasta
cars, and bicycles, are some of the products, gigi, kosmetik, skuter, kereta, dan basikal,
which are advertised all over the country. adalah beberapa produk yang diiklankan di
• International Advertising: This type of seluruh negara.
advertising is undertaken by those 0 Pengiklanan Antarabangsa: Ini jenis
companies, which operate in more than one pengiklanan yang dijalankan oleh syarikat-
country, known as ‘multi-national’ companies. syarikat, yang beroperasi di lebih daripada
Exporters, generally advertise their products satu negara, yang dikenali sebagai syarikat-
and services in foreign countries, where syarikat multi-nasional. Pengeksport, secara
ready markets are available. Coca-Cola and umumnya mengiklankan produk dan
Pepsi are advertised globally, as the sales perkhidmatan mereka di negara-negara
are almost all over the world. International asing, di mana pasaran sedia ada. Coca-Cola
advertising is extremely expensive, involving dan Pepsi diiklankan di seluruh dunia, kerana
the services of professional advertising jualan hampir di seluruh dunia. Pengiklanan
agencies in different countries. antarabangsa sangat mahal, yang melibatkan
perkhidmatan agensi pengiklanan profesional
di negara-negara yang berbeza.

Types/ Classification of Advertising Jenis/ Pengkelasan Pengiklanan
B. Target Audience B. Penonton Sasaran
 Consumer Advertising: This type of 0 Pengiklanan Pengguna: Jenis
advertising is directed to the ultimate pengiklanan ini ditujukan kepada
consumers of the consumer products, pengguna utama produk pengguna, iaitu
i.e., the individuals, who buy, or, use the individu, yang membeli atau
consumer products, or services, say, for menggunakan produk atau perkhidmatan
pengguna, contohnya, sabun tandas, ubat
example, toilet soap, toothpaste, gigi, berus gigi, teh, tekstil, dan lain-lain,
toothbrush, tea, textiles, etc., for untuk diri sendiri dan keluarga mereka.
themselves and for their families. All Semua jenis produk pengguna
types of consumer products need memerlukan pengiklanan yang berterusan
continuous and extensive advertising on dan menyeluruh pada T.V., radio, dan
T.V., radio, and press. akhbar.
 Industrial Advertising: This type of 0 Pengiklanan Perindustrian: Pengiklanan
advertising is used by manufacturers and jenis ini digunakan oleh pengilang dan
distributors of industrial goods. Such as, pengedar barang perindustrian. Seperti,
machinery, plants, equipment, spare jentera, loji, peralatan, alat ganti dan
parts and components, and are directed komponen, dan ditujukan kepada
at industrial users or customers. Such pengguna industri atau pelanggan. iklan
advertisements usually appear in trade itu biasanya muncul dalam jurnal
journals, trade dictionaries, business perdagangan, kamus perdagangan,
magazines and so on. The appeal made majalah perniagaan dan sebagainya.
is tactual and rational. Rayuan (bagi maksud iklan tersebut) yang
dibuat adalah taktikal dan rasional.

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