Page 94 - FDI Alliance International Magazine. Spring 2021 Digital Interactive Issue
P. 94

This time last year communities across the   life, yet business could still be conducted;   caused us to experience a spike within the
        world came to a screeching halt, literally life   employees could still be managed and bills   real estate market.  In fact, after speaking
        as we knew it stopped. We were encouraged   could still be paid because of the opportunity   with two different real estate agents, they
        to stay in, in an attempt to curve the spread   to live and work remotely.  Throughout  both expressed how despite being in the
        of a disease that we knew very little about.    this time, we have spoken with numerous   middle of a pandemic, they had had one of
        Restaurants turned out the lights, schools   CEO’s, entrepreneurs and management   the best years yet in sales within and around
        closed the doors and business owners sent   representatives that continually say the same   this market.  Fortunately, their business was
        workers’ home.  So how did an economic   thing, “we were able to live & work remotely   not affected by this life-changing event,
        shift as extreme as this one impact rural   in Jacksboro, Texas during the height of the   and in fact saw a spike specifically in rural
        Texas moving forward?  Well, in Jacksboro   pandemic, and it encouraged our transition   purchases.
        TX, we actually viewed it as an opportunity   to this community full-time.”
        to grow and prosper with new residents, new
        real estate & new business ventures.                                    We saw additional land purchased from
                                            The increase of remote working in rural   those who already had property, in order to
                                            Texas, specifically speaking Jacksboro, also   grow their real estate portfolio, as well as
        Jacksboro is a small rural community,
        comprised of just over 4,300 residents and
        conveniently located an hour northwest of
        the thriving DFW metroplex and an hour
        southeast of Wichita Falls.  Thus, making it
        the prime location for businesses and their
        owners to experience quality of life with the
        convenience of a major hub located in their
        backyard.


        As the pandemic grew, and rural communities
        made adjustments, we started to realize that
        residents that normally only frequented our
        town and its commerce on weekends were
        now here full-time.  They were occupying
        their second homes or country getaways
        on a regular basis and viewing our town
        as home away from home.  They could
        enjoy the peace, quality & quiet of country


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