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Five Things to Do NOW!
By Mike Brooks
Idon’t know about you, but two weeks off! I just spoke with a potential only keep sales coming in now but also
days before July the 4th, business coaching client, and when I asked him set yourself up for the best finish of any
slowed down, and after the holiday, when he was thinking of starting our year you’ve ever had.
it seemed to stop! We do have business, coaching relationship, he told me it
of course–very much like you–but the would be after his month-long vacation Don’t let up. Keep working hard–
pace of business, the new leads, and in August. He and his wife will be back if not harder. Make more calls. Send
especially the urgency of the first half right before Labor Day. more emails, stay later, and come
of the year seems gone. in earlier. The time you put in now
So there you have it. Business is may not seem to pay off right away,
What happened? seasonal. Kids get out of school. The but in the fall you’ll see the fruits of
Summer happened, that’s what. As weather changes. People have worked your labor.
I speak to clients and colleagues (who hard and are now ready to take some
aren’t on their family vacations), they time off. The business environment It’s just like the “dog days of
tell me the same thing–many of their changes as people start to relax. summer” in NFL training camps. I still
bosses, co-workers, suppliers, or busi- remember what coach Bill Parcells
ness partners are either on vacation, Does this mean companies aren’t told his players in late December when
just coming back from a vacation, or buying or planning for the fall? Of they were about to begin a drive that
just about to take a vacation. course not. It just means that they are would determine whether they got into
In fact, many people I know are going to begin doing things on their the playoffs or not. He looked at his
taking as much as three to four time table for a while, not yours. exhausted linemen and said: “This is
why you lift all those damn weights!”
So here’s what you can do to not
10 NBIZ ■ August 2014
