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162  n  ETHNOGRAPHY



           elements  and  their  interrelated  functioning   investigator’s  immersion  in  the  target  com-
           in a culture. Prominent functionalist ethnog-  munity  for  long  periods  of  time  to  gain
   E       raphies  in  nursing  include  studies  guided   understanding for contextualizing the ethno-
           by Leininger’s Culture Care Theory and its   graphic data gathered about a cultural group.
           attendant Sunrise Model.                 The stages of fieldwork include (a) field entry,
              The goal of ethnoscience, a third ethno-  (b) development of relationships, (c) data col-
           graphic tradition, is to discover folk systems   lection, (d) data manipulation, (e) data analy-
           of classification to determine the ways peo-  sis, and (f) departure. Many fieldwork stages
           ple  perceive  and  structure  their  thinking   (particularly items b–e) overlap in time, thus
           about  their  world  and  to  identify  the  rules   allowing  for  iterative  relationship  building,
           that  guide  decision  making.  The  taxonomy   data gathering, and interpretation.
           of  nursing  activities  known  as  the  Nursing   in conducting fieldwork, an investigator
           Interventions Classification was derived using   may  use  multiple  data  collection  strategies
           an  ethnoscience  approach.  Through  such   including  participant  observation,  informal
           strategies  as  cognitive  interviews  and  pile   interviews,  structured  interviews,  photo-
           sorts,  researchers  identified  how  clinical   graphs  and  videotapes,  material  artifacts,
           nurses  conceptualized  their  work-related   census  and  other  statistical  data,  historical
           tasks and patient care responsibilities.  documents,  projective  tests,  and  psychoso-
              Symbolic or interpretive ethnography is   cial surveys. The variety of research strate-
           a  fourth  approach  that  is  growing  in  appli-  gies  that  are  appropriately  used  is  another
           cation in nursing. Here, culture is viewed as   way in which ethnography differs from most
           a  system  of  shared  meanings  and  symbols.   other naturalistic methods. Further, ethnog-
           Ethnographers working within this tradition   raphers  may  use  quantitative  data  to  aug-
           such as Geertz, Turner, and Douglas believe   ment qualitative data. However, the mainstay
           that cultural knowledge is embedded in “thick   strategies of ethnography rest in participant
           descriptions”  of  human  behavior.  Cultural   observation and informant interviews. if the
           members are interviewed to provide a social   focus of the ethnography concerns the cogni-
           context for observed actions and to interpret   tive realm (attitudes, beliefs, schemata) of the
           cultural symbols and relevant motifs. Nursing   members of the culture, then interviewing is
           research on explanatory models of illness and   the primary strategy. On the other hand, if
           health or on the meaning of the body often   the focus of the ethnography involves struc-
           is based within the symbolic or interpretive   tural  features  or  patterns  of  behavior,  then
           ethnographic tradition.                  observations  are  the  primary  strategy.  The
              institutional  ethnography  was  intro-  majority  of  ethnographies,  however,  use  a
           duced by Smith to investigate the social orga-  combination of strategies.
           nization of everyday life. As communication   Data manipulation methods include field
           and information media have assumed dom-  notes and memo systems, coding strategies,
           inant positions in human interactions, insti-  and  indexing  systems.  Recently,  computer-
           tutional ethnographers use their method to   ized software programs such as NVivo and
           map  how  texts,  technologies,  and  informa-  ATLAS.ti have aided in the management of
           tion  flows  coordinate  social  relations  and   data in ethnographic projects. Methods used
           govern the daily activities of people within   in  data  analysis  include  matrix,  thematic,
           institutions. institutional ethnographies have   and domain analysis.
           explored decision-making processes in long-  in summary, ethnography is a naturalis-
           term care and the role of patient satisfaction   tic research method designed to describe the
           discourse within health care reform.     culture of a social group or organization. The
              Fieldwork  is  the  hallmark  of  ethno-  ethnographer  seeks  to  understand  another
           graphic  research.  Fieldwork  involves  the   way of life from the perspective of a person
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