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CLInICAL PREvEnTIvE SERvICES  n  65



             generation  and  testing  while  developing   Meissner,  2004;  Lopez-de-Munain,  Torcal,
             measurement  systems  and  using  research   Lopez, & Garay, 2001; Ma, Urizar, Alehegn, &
             methods that capture the holism of the cli-  Stafford,  2004;  natarajan  &  nietert,  2003;   C
             ent and the holistic nature of the health care   nelson et al., 2002; Solberg, Kottke, & Brekke,
             experience.                              2001;  Stange,  Flocke,  Goodwin,  Kelly,  &
                                                      Zyzanski, 2000; USPSTF, 2000). A number of
                                     Linda R. Phillips  variables  influence  the  delivery  of  clinical
                                                      preventive services primary care providers.
                                                      Research has shown that lack of the provision
                                                      of  preventive  services  included  clinicians’
                   CliniCal preventive                report lack of time (Ayres & Griffith, 2007a,
                                                      2007b, 2008; Frame, 1992; Jackson, 2002), lack
                           serviCes                   of commitment to prioritize  preventive ser-
                                                      vices, inadequate reimbursement for clinical
                                                      preventive  services,  lack  of  adequate  clini-
             Clinical  preventive  services  are  screenings,   cian training, and the lack of a system to inte-
             vaccinations, counseling, or other preventive   grate clinical preventive services into regular
             services delivered to one patient at a time by   patient  care  (Ayres  &  Griffith,  2006,  2007a,
             a health care practitioner in an office, clinic,   2007b, 2008; Cornuz, 2000).
             or  health  care  system  (Centers  for  Disease   Attributes  of  primary  care  such  as
             Control and Prevention, 2010). Timely receipt   patient preference for their regular physi-
             of clinical preventive services (nelson et al.,   cian,  interpersonal  communication,  and

             2002;  Taylor-Seehafer,  Tyler,  Murphy-Smith,   coordination of care influence the delivery
             Hitt, & Meier, 2004; United States Preventive   of clinical preventive services. In addition,
             Services  Task  Force  [USPSTF],  1996)  can   personal  factors  have  also  been  found  to
             reduce  premature  mortality  and  morbidity.   influence the delivery of clinical preventive
             Evidence  suggests  that  screening  for  colo-  services. Clinician failure to use recommen-
             rectal and breast cancer can reduce morbid-  dations  in  the  form  of  clinical  guidelines
             ity  and  mortality  for  many  older  patients   has been explained by a perceived lack of
             (Holmboe et al., 2000; Pignone, Rich, Teutsch,   effectiveness,  lack  of  familiarity  with  the
             Berg, & Lohr, 2002; Smith et al., 2001). There   content of published recommendations, the

             is strong consensus that screening for colo-  belief  that  some  forms  of  recommended

             rectal, breast, and cervical cancer, screening   care  do  not  apply  in  ones’  own  practice,
             for high blood cholesterol levels, and timely   the  reduced  confidence  that  screening

             receipt  of  adult immunizations  can  reduce   will  lead  to  expected  outcomes,  and  the

             the risk of premature death (Apantaku, 2000;   uncertainty  about  which  preventive  ser-
             Lawvere et al., 2004; nelson et al., 2002) and   vices to provide to their patients (Ayres &

             that tobacco use, excessive alcohol use,physi-  Griffith, 2006, 2007a, 2007b; Lawvere et al.,
             cal inactivity, obesity, and failure to use safety   2004;  Litaker,  Flocke,  Frolkis,  &  Stange,
             belts increase  mortality  risk  (Kerlikowski   2005;  Tudiver  et  al.,  2001;  USPSTF,  2000;

             et  al.;  nelson  et  al.,  2002;  Shapiro,  Seeff,  &   Zitzelsberger,  Grunfeld,  &  Graham,  2004;
             nadel, 2001).                            Zoorob, Anderson, Cefalu, & Sidani, 2001).
                 Although  scientific  evidence  exists  for   Primary  care  practices  are  strategic
             emphasizing  prevention  within  clinicians’   avenues  for  initiating  clinical  preventive
             practices, studies have shown that clinicians   services. Yet, although visits to the doctor’s
             often  fail  to  provide  recommended  clini-  office are appropriate times to advise patients
             cal  preventive  services  (Ayres  &  Griffith,   on health behaviors, these opportunities are
             2007a, 2007b, 2008; Finney Rutten, nelson, &     often missed (Woolf & Atkins, 2001). Studies
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