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Volume 16   Number 64                                    AUGUST 2019























                                                                                               Peachy G. Paz-Lao, MD, FPDS

             nd how the problem of traffic worked in our favor…  It will not be a “medical bulletin”. It was not meant to educate us. It is meant
                                                               to get across messages for the PUBLIC. I have been asked by members to
        A1. If you get stuck in traffic along northbound EDSA, and may happen   do something about non-medical personnel performing procedures, which
        to be in the vicinity near the bridge to Rockwell…     only doctors should do. I have thought about how to go about this, from
                                                               my talks with several sectors they could not even agree on whom to direct
        Look for the digital billboard to the right… Patiently wait for all the others,   this problem to more so involve government institutions.
        and you will see the PDS segment!
                                                               So I thought of this, as a means on how to make millions of people who
                                                               travel  along  EDSA  and  the  Ortigas  area  be  aware  of  procedures  that
                                                               should be done by doctors alone. At the same time, the tone, approach
                                                               and  learning  topics  will  not  be  for  us  but  for  our  viewing  public  and
                                                               patients as they will be “mass-centered” information.

                                                               2. If you are stuck again in traffic
                                                               and  have  the  time  to  browse
                                                               through  your  FB  and  Instagram
                                                               accounts…

                                                               Pass the time and get entertained
                                                               with our FB and Instagram pictures
                                                               touching on different topics.

                                                               3. Why embark on these?

                                                               IT IS A COMPETITIVE WORLD OUT
                                                               THERE AND WE HAVE OUR ETHICAL LIMITATIONS.

                                                               BUT I REFUSE TO BE BOUND BY THESE.
                                                               BY BROADENING OUR SOCIAL MEDIA PRESENCE I HOPE THAT PDS STAYS
                                                               TO  BE  A  BRAND  THAT  IS  RECOGNIZED  AND  WILL  STAY  ON  THROUGH
                                                               THESE MEANS OF COMMUNICATION.

                                                               Let us hope the PDS stamp of excellence gets across.
        This  Billboard  will  have  the  PDS  segment  running  until  the  month  of
        September 2019. It will then transfer to the digital billboard as you go   Until the next issue…
        down  the  overpass  from  southbound  EDSA  to  Ortigas  Center  at  the
        corner of Meralco Avenue. PDS will proudly be there until the month of   Sincerely,
        November 2019 .                                        Peachy
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