Page 102 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Department Stores in Thailand

Central Retail’s department stores in Thailand comprises Aesop, Dyson, Garmin, Clarks, KIKO Milano, Cellreturn
Central Department Store, Robinson Department Store and numerous others, and has a synergistic relationship
and Central Marketing Group (“CMG”) business units. with department store and retail plaza businesses, which
Located in 12 provinces throughout Thailand, the highly generally host most CMG sales counters and brandshops.
reputable flagship Central Department Store retail CMG operates sales counters and brandshops dedicated
banner offers customers Thailand’s leading shopping to specific leading global merchandise brands or other
experience, including an expansive selection of exclusive partners with which Central Retail has a licensing or
and premium merchandise, a modern yet welcoming distribution arrangement, many on an exclusive basis;
ambience and excellent customer service with including Three, Clarins and The Body Shop. With its
add-ons such as personal shoppers. Central Retail also over 1,400 points of sale and strategic position within
operates unique CENTRAL@centralwOrld (formerly, Central Retail’s network, CMG is Thailand’s leading
Zen Department Store) under this business unit, located international fashion and beauty brand distributor,
in Bangkok’s premier Ratchaprasong shopping district. providing international brands with superior access to
Robinson Department Store retail banner offers the same customers in Thailand while also supplying premium
customer-centric merchandising as Central Department merchandise to Central Retail’s other retail banners.
Store, but with a wider selection of everyday items at
lower prices on average, delivering quality merchandise In addition, in 2021, Central Retail introduced My Little
in a modern store ambience and with a presence in 36 Club for Central Department Stores and Robinson
mostly second-tier provinces throughout Thailand both Department Stores, which designed to fit every shopping
inside and outside of Robinson Lifestyle, which is Central lifestyle of the parents in the new generation who carefully
Retail’s plaza. CMG’s portfolio includes about 53 of the choose the best for their children, in terms of good quality
leading international brands in apparel, beauty and products, value for money promotion and the most
accessories such as Guess, Casio Watch, Polo Ralph convenient services.
Lauren, Calvin Klein Jeans, Lee, Wrangler, Clarins,

102 Annual Report 2021 (Form 56-1 One-Report)