Page 117 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Example: Key Retail Players in Thailand

Group / Key Banner Store Format Group / Key Banner Store Format
TCC group CP Group

Big C / Big C Extra Hypermarket 7-eleven Convenience Store
Big C Market Supermarket CP Freshmart Convenience Store

Mini Big C Convenience Store Makro Wholesale store
The Mall Group Lotus’s Hypermarket
The Mall Department Store Lotus Express Convenience Store

Gourmet Market Supermarket Talad Lotus Supermarket

Land & House Other Groups
HomePro Specialty Store Foodland Supermarket
Mega Home Specialty Store CJ Express Convenience Store

Saha Pathanapibul
Lawson 108 (inc. 108 shop) Convenience Store

Central Retail believes that Thai retail industry still possess potential and embrace more marketing opportunities,
especially in the upcountry. Thanks to multi-format, multi-category retailing platform, Central Retail can satisfy the
full spectrum of its customers’ shopping needs through comprehensive merchandise offerings and its diversified
portfolio of retail banners. Central Retail believes that the comprehensive services and privilege programs for
The 1 members of the Central Group is also another factor that helps Central Retail gain better understanding
of the consumer behaviors, and turning it into a strategy to differentiate itself from other retail operators.
Central Retail focuses on improving shopping malls, plazas and opening new stores continuously, offering
more complex models such as restaurants, cafes, and educational zones in order to offer complete lifestyles
and lengthen the duration of times spent by customers in its stores as well as adjust new trends of merchandise
to suit with customers’ need that would stimulate sales. Customer-Centric Omnichannel Platform seamlessly
connects in-store and online shopping experiences to digital lifestyles, creating opportunities and potential
for continuous and sustainable growth, such as online shopping services, Click & Collect and 1 Hour Pick-Up
where customers can place an order online and pick it up in-store within an hour. The development of specific
promotional campaign (Personalization), including adoption of new technologies such as Big Data, in-depth
analysis will increase the competitive advantage and maintain profitability in the long term.

(2) Overview of the Vietnamese Retail Industry

Vietnam is the fastest growing economy in Southeast Asia, based on gross domestic product growth in 2021.
Despite the COVID-19 pandemic, General Statistics Office of Vietnam (GSO) reported that Vietnam’s gross
domestic product (GDP) in 2021 continued to grow by 2.6% compared to last year. According to the World Bank
report, the retail industry has grown exponentially in recent year with supporting factors are improvement of
economic condition, population growth, and an increase in middle-income consumers. In addition, bilateral and
multilateral trade agreements will stimulate foreign investment and support the overall sectors of the consumer
market in Vietnam in the future.

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