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Business Overview and Performance Corporate Governance Financial Statements Enclosure

the customers. Central Retail believes that integrated and complete omnichannel will influence shopping behaviors
of its current customers, increase customer loyalty, retain regular customer base as well as attract new customers
who not only need online shopping convenience but also want the seamless shopping experience from both online
channel and physical store that can respond to such demand (such as physical fitting or product inspection).
Central Retail expects that its omnichannel platforms, a combination of online and offline platform, will create
a unique and comprehensive shopping experience for the next-generation customers, as well as continuously
driving growth for both Thailand and overseas markets.

Central Retail’s core purpose is Central to Life. Part of the organization’s mission is to give back to the people,
communities, and the nation. Central Retail operates its business with awareness of its impact and creates values
with all groups of stakeholders on good governance principles to create sustainability for the next generation.
Central Retail has been taking continually and seriously actions to create a positive, long-term and quality outcome

to uplift people’s living, society and preserving the environment, as well as creating values and benefits for the society
where Central Retail is running business, along with building the sustainability of the business to grow together.
Up to date, Central Retail has operated its business with the 4P framework to drive business for sustainability as follows:

PEOPLE PROSPERITY PLANET PEACE &
PARTNERSHIPS

1) Well-being of the people 2) Sustainable economic 3) Quality of the environment 4) Peace, arts and culture,
growth and cooperation

Various projects have been carried out to support sustainability in all dimensions, such as the use of green energy
from solar panels installation at Robinson Lifestyle, Thai Watsadu, and GO! Vietnam. Central Retail was also the
first retailer to support plastic bags reduction since 2018 in efforts to preserve the environment. Expansion of Central
Retail’s business was done with focus on spreading new stores to potential areas in the provinces to create jobs
and help stimulate the economy, providing support to society and communities during the COVID-19 epidemic,
including Jing Jai Farmers’ Market project that supports farmers, etc.

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