Page 39 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

1. Leading Muti-Format Retail Platform with Retail Banners and Omnichannel
Platform across Multiple Retail Categories

Central Retail is the leading multi-format retail platform in Thailand, offering a portfolio of leading retail banners
across various attractive retail categories. Central Retail believes that its retail banners have become trusted
household names with modern trade retailing in Thailand, widely recognized by the customers for its best-in-class
service, quality, variety, and value. Central Retail’s extensive list of retail brands equips Central Retail with
a diversification in merchandise and shopping experiences for the customers and proper adaptation to customers’
changing tastes and preferences. Central Retail receives much attention from various brands and business alliances
seeking business expansion channels in Thailand and other markets. As Thailand’s pioneer retailer, Central Retail
has laid the foundation for the omnichannel platform since 2012. Central Retail is a largest physical store network
retailer who also offer online channel in Thailand. Its merchandise mixes available both in the store and omnichannel
platforms can respond to the majority of the consumers’ spending, enabling Central Retail to gain higher market
share in consumer spending than other competitors. At present, Central Retail has provided various channels and
services for customers such as:

(1) Digital Channels:
• Webstores under Central Retail’s various retail brands

• Mobile applications that meet the needs of customers’ lifestyles. Central Retail has introduced Central
Application, Supersports Application, OfficeMate Application, and Tops Application in Thailand and
the GO! Application for customers in Vietnam.

• Quick Commerce

• Online Marketplace

(2) Offline to Online or O2O Channels such as Call & Shop, Chat & Shop, Social Commerce, e.g., Facebook,
LINE, and e-Ordering. New sales channels and services will be added to strengthen its omnichannel
platform, such as Personal Shopper, where customers will be served by a personal assistant in their purchases.

Central Retail is the leading multi-format retailer in Thailand. As of 31 December 2021, Central Retail’s store footprint
for its key retail banners in Thailand comprised approximately 2,051 stores nationwide, including 587 department
stores and specialty stores, 378 brand shops, 281 supermarkets and 805 convenience stores, with a total net selling
space of approximately 2,865,197 square meters. Central Retail also operated 1,419 sales counters, which are in its
own retail locations as well as leading department stores and other retail outlets operated by third parties.

Central Retail leverages its diverse and comprehensive portfolio of store formats to optimize extensive real estate
platform, which includes areas where Central Retail locates its stores as a stable tenant under long-term lease
agreements (including significant space leased from Central Pattana, a company within Central Group), and areas
for its retail plazas, which Central Retail locates on space that its own, and where Robinson Lifestyle is a leader
retail leasing in Thailand with over 422,937 square meters of net leasable space as of 31 December 2021 across
24 locations. Being a stable and long-term tenant allows Central Retail to exercise significant control and flexibility
in adapting formats at a given location to meet customer needs, and by clustering multiple formats at a single
location, Central Retail positions its retail plazas as lifestyle destinations for local communities, particularly in rural
or otherwise underserved areas. For example, each of Robinson Lifestyle is anchored by a Robinson Department
Store and Tops Plaza locations is anchored by a Tops Superstore, and all of its retail plazas will typically host
a variety of other formats that Central Retail can mix and match as needed. Multi-format model therefore makes
Central Retail a leading direct retailer and a large lessor of retail space in Thailand.

Annual Report 2021 (Form 56-1 One-Report) 39