Page 79 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

• Brand LINE and Store LINE are instant messaging services via social network LINE where stores
or brands use their LINE Official accounts to contact the customers. They can make a purchase for
customers through such channel as well as present real-time sales promotions to the customers.
This channel serves as an extension to connect with LINE, a key communication channel of current
consumers in Thailand. Customers can choose to pay for products by bank transfer or credit card.
Central Retail provides Brand LINE and Store LINE services in many business units such as
Central Department Store, Robinson Department Store, Supersport Thai Watsadu, Baan & Beyond /
BNB Home, Power Buy, B2S, OfficeMate and Brandshops under CMG.

• Facebook Live and Facebook Inbox is a sales channel through Facebook Live or Facebook Inbox
on the social platform Facebook. The customers can buy products while watching live streaming or
buy through inbox. which has been promoted on Facebook Official Page of any given business unit,
within the specified period. Payment can be made by bank transfer or credit card. Delivery is arranged
as specified by the customers. Central Retail has started its Facebook Live and Facebook Inbox
services in many business units such as Central Department Store, Robinson Department Store,
Supersports, Power Buy, B2S, OfficeMate and Brandshops under CMG.

2.3) e-Ordering is a platform that enhances in-store service capabilities by equipping sales associates
with tablet computers, mobile phones and other online channels, which will enable them to respond quickly
to in-store customer queries and grant customers access to products that may not be available at the store.
This helps to expand Central Retail’s retail space beyond its physical stores. In addition, these channels
help create opportunities for cross-selling related products, especially products of other business units.
Currently, e-Ordering platform is available for Central Department Stores, Robinson Department Store,
Supersports, Thai Watsadu, Baan & Beyond / BNB Home, Power Buy, B2S and OfficeMate.

Annual Report 2021 (Form 56-1 One-Report) 79