Page 74 - CRC_One Report 2021_EN
P. 74
Business Overview and Performance Corporate Governance Financial Statements Enclosure
• Central Application is an online sales channel developed for customers to make a purchase through
the application of Central Department Store. It is a connection between physical stores and online
application to strengthen and drive Central Retail towards perfectly becoming the omnichannel player.
Central Application is like converting a department store to a mobile store, which offers the same
products of more than 5,000 brands as those displayed in the department store as well as exclusive
brands only for sale at Central Department Store. The customers can trust in authentic products
directly from the manufacturers, check sales promotions of both physical stores and online stores daily
as well as real-time activities held in each store. Moreover, Central Retail has a plan to upgrade this
application to become a Super App with over 1 million items of non-food products and extend its
services through the application where the customers can make bookings for restaurant tables and
services rendered by Central Department Store in advance and a plan to include the products from
Robinson Department Store, Supersports, Power Buy and OfficeMate through this application.
• Tops Application is an online sales channel developed for customers to make a purchase through
the application of Tops where they can purchase products conveniently on their mobile phones or tablets.
The application offers more than 20,000 items of consumer goods with daily home delivery service,
either instant delivery via Grab or scheduled delivery, that customer can schedule the delivery date up to
the next 7 days in advance. Customers can choose to pay by cash on delivery or credit card payments through
the application or e-wallets such as Dolfin.
74 Annual Report 2021 (Form 56-1 One-Report)

