Page 78 - CRC_One Report 2021_EN
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Business Overview and Performance Corporate Governance Financial Statements Enclosure
2.2) Social Commerce
• Chat & Shop and Rinascente ON DEMAND are instant messaging services (hosted by the social networks
LINE, WeChat, and WhatsApp) that directly allows customers to shop through text with the assistance of
one of its sales representatives. With access to customers’ chat history and other profile data, the sales
representatives can assist in the selection of merchandise and provide a link for online purchases or arrange
for other purchase methods, such as Click & Collect, Click & Delivery or Reserve & Collect. In the future,
Central Retail plans to use this instant messaging system to notify customers of new product arrivals
based on their personal tastes, interests and purchase history, and to provide an online concierge that can
direct them to how and where purchases can be made. Central Retail accepts payments in bank transfers
and credit cards. Customers can pick up their purchases at stores or request for home delivery via GrabBike.
The Chat & Shop is available for Central Department Store (which also offers products from Supersports,
Power Buy and Central Food Hall), Robinson Department Store, Thai Watsadu, Baan & Beyond /
BNB Home, Power Buy, OfficeMate, B2S and Tops, and Rinascente ON DEMAND is available for
Rinascente Department Store.
78 Annual Report 2021 (Form 56-1 One-Report)
