Page 37 - GIB ON Gifts
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FACTS








                        CORPORATE GIFTS VS PROMOTIONAL GIFTS










                                                            VS















                    CORPORATE GIFTS                                PROMOTIONAL GIFTS

                                                            VS


                 PERSONALISED                                                   POWERFUL
                 RECOGNITION                                                    COST-EFFECTIVE
                                                                                BRAND AWARENESS
                 • We use corporate gifts to show                               • The goal of a promotional gift is to build
                 appreciation,  enhance corporate image,                        brand awareness and are aimed at a much
                 and create goodwill among customers,                           broader audience.
                 personnel, suppliers and essential stake-                      •  Promotional gifts are an ongoing adver-
                 holders.                                                       tisement for your brand. These gifts are
                 •  Corporate  gifts  are  usually  of  a  higher               bought in bulk.
                 value, bought in smaller quantities and are                    •  Promotional gifts are less expensive and
                 given to recipients to acknowledge a                           need to be practical as the intention is that
                 specifi c event.                                               a large audience will fi nd these items handy
                 •  Corporate gifts require more thought                        on a daily basis
                 and personalisation to be successful.                          • Corporate gifts require far less personal-

                                                                                isation.




                 To determine whether you should consider a corporate gift or a promotional gift, think about your end
                 goal: are you trying to strengthen a relationship (corporate gift) or get your brand into as many ‘new’
                 hands as possible (promotional gift? Your goal defi nes which gift is the appropriate choice.
                 Choosing the right corporate gift can be daunting. You want something that truly stands out from your
                 competition and fi rmly positions your company in your recipient’s good books
                 KNOW THE DIFFERENCE! DON’T CONFUSE THE !


                 SOURCE: http://www.businessessentials.co.za/2018/05/02/diff erence-promotional-corporate-gifts/
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