Page 39 - GIB ON Gifts

ON A PEN’S JOURNEY

Your company
orders branded
pens to hand out Thandi’s son uses
at a trade show the pen for door to
door popcorn Pens have the best value
sales in their
START neighborhood (more than any other
per view
+ views promo item)

% of woman
own a branded pen

Thandi takes a
pen from your
stand
+ view Thandi signs a
resaurant receipt and
leaves the pen in the
folder

Thandi uses the
pen x per day
+  views
Peter use the
pen for receipt
signatures for the
next  months Peter
+ Views the waiter fi nds
the pen and keeps it
+ View

% of consumers keep own a branded writing
% of consumers
writing instruments
instrument
because they’re
useful

John uses the pen
for the school
own a branded pen sports league
% of men
sign-ups
+ views

END

John fi nds the
pen
outside his front
Sipho looses door
the pen + view A single pen
on somones’s can gain an
porch
average of

Brand views

SOURCE:ASI Global Impressions study 37