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FACTS








            RETURN ON MARKETING INVESTMENT

            In this day and age, you should be able to get a better handle on your advertising- including promotional
            products so that you can measure its ROMI and determine which part of it is being wasted.
            Here are  simple ways to measure the ROMI of your promotional products:


                                                     HAVE A CALL TO ACTION

                                                     • This can be ” Call us at…”, “Enter Promo code 123XYZ to register
                                                     to win”, “Visit us at…”, ”
                                                     • Like us on Facebook…”,etc.
                                                     • Ask these people to take some simple action steps so that you can
                                                     measure its e  ectiveness





                                                     URL CODE & NUMBERS
                                                     This is similar to having a customised landing page.  If you use
                                                     a special Google Phone number that is only advertised on the
                                                     promotional item, then it makes it easy to measure calls.  Same for
                                                     a unique URL.  Google Analytics can easily tell you tra   c counts
                                                     and other details–giving you measurable results that can help you
                                                     improve your ROMI.




                                                     RUN A/B STUDIES

                                                     • Test various aspects of your promotional product campaign–
                                                     including di  erent messages, imprint colors, product colors,
                                                     promotional products and distribution plans (trade shows, handouts,
                                                     direct mail).
                                                     • Test, test and test again until you constantly improve your ROMI
                                                     on these promotional products. Don’t assume it is any one speci  c
                                                     element until you can come up with proof.


                                                     DO A MULTI-PART
                                                     PROMOTIONAL PROGRAM

                                                     We have had clients mail out earphone cases before trade shows
                                                     with a note to bring these in at the upcoming trade show to receive
                                                     the missing earphones. Same with pairs of imprinted sneakers.
                                                     We would send out one sneaker and ask the recipient to call their
                                                     sales consultant listed on the form to receive the missing sneaker
                                                     on a follow up visit. Multi-part promotions can get you measurable
                                                     results that will boost your ROMI.

                                                     ACTUALLY MEASURE YOUR ROMI

                                                     Don’t forget to track and measure the eff ectiveness of your
                                                     promotional products so that you can improve the results next
                                                     time.  It isn’t so much to measure the ROMI just for measurement
                                                     sake.  It is only a useful metric if you are constantly tweaking your
                                                     eff orts to get your improved results from promotion to promotion.
                                                     You can consistently improve your ROMI on your promotional
                                                     product budget by following the above 5 simple proven steps.
            36                                       SOURCE: https://www.purepromo.com/blogs/pure-insight/entries/how-to-calculate-roi-on-promotional-products
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