Page 25 - The Design Thinking Playbook
P. 25
Visualization User profiles of a typical start-up team:
of the team
Marc,
innovator,
entrepreneur, The visionary (Tamara)
The “brain” (Beatrice) tech founder
Creative Analytical • creative and visionary
• creative problem solver • thinks in terms of future opportunities
• natural sense for business • sees the big picture
• broad knowledge
The strategist (Stephan)
The mover and shaker (Vadim)
• thinks in real options
• technical expertise MSc in Computer Science, • creative and strategic
• implements Bachelor in Mechanical Engineering • identifies risks
• reliable PhD candidate at Stanford University,
Design Research & Innovation
The salesman (Alex)
• powerful personality
• convincing
24 • customer-oriented and extroverted
