Page 292 - The Design Thinking Playbook

KEY LEARNINGS

Digital transformation

• Start the digital transformation with a design thinking workshop.
• Take the needs of customers into account when developing digital products and services.
• Accept the fact that new technologies will continue to bring forth great upheavals; at the same time, they give
us the chance to tap new market opportunities.
• Overcome the “digital divide” by developing new skills (e.g., to use network effects).
• The greatest art in digital business models is to create business ecosystems and, as an entrepreneur, become
a driver of digital transformation.
• Think in two directions when considering strategic options: either secure or milk the existing business and
develop new digital business models.
• Digital transformation is also an organizational transition and demands agile and transversal collaboration on
interdisciplinary teams.
• Establish a new mindset and teams in the organization, which can meet these challenges.

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