Page 296 - The Design Thinking Playbook
P. 296

If not solvable, transfer
                 Direct, neutral conversation                   to operator


                           Questions
                                                            Transfer
                                           VIRTUAL
                          Answer and      ASSISTANT
                          confirmation                   Self-learning center
                                                  Manual               AGENT
                                         Dictionary
              USER                               for answers
                                            Knowledge
                                            and rules     Learn from the answers of the
                       Confirm problem by                      operator
                       asking questions                                              For which customer interactions should we rely on artificial
                                                                                     intelligence?
                                          Networked with  Automated action
                                          system/database  (e-mail, etc.)
                                                                                     AI tries to imitate human behavior when solving tasks. This implies
                                                                                     that AI is capable of learning from its own observations and the exist-
                                                                                     ing data (e.g., interactions) to solve future tasks with the knowledge
                                                                                     gained. One property of AI is that unstructured data such as text,
                                                                                     language, and images—in other words, human communication—
                         What is my
                       baggage allowance?  Example of a simple question  Your baggage allowance is 23 kg.  can be understood. In addition, the intelligence is increasing over
                                         99% security—                               time, because AI considers feedback from past decisions for future
                                      This question is automated.                    decisions. Compared to humans, AI not only decides more quickly and
                                                                                     precisely, it is also able to take into account much larger amounts of
                                                                                     context information. For us, this means we can transfer activities that
                                                                                     follow a specific pattern to the machine when designing customer
                                                                                     interactions. We deploy people only where specialized, nonroutine,
                                  Example of a more difficult question
                   I have 0.5 kg too much. Can
                       I still fly?                    Because you are a valued      and emotionally demanding tasks require it.
                                        74% security—  customer, we allow you to
                                         This answer  transport up to one kilogram more
                                    is recommended by the operator.  for free in this case.
                                                        Have a good flight!





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