Page 290 - The Design Thinking Playbook

EXPERT TIP
“4 wins” is not enough

Creating the
We have talked a great deal about fitness and, in the end, we might
be able to cross the mountain pass with customer orientation, the Internet of Dave
right skills, motivated employees, and a good implementation plan.
Companies that have higher ambitions and want to be among those Altitude (ft)
who come in first in their own particular Race Across America should Weather Air temp (F)
bank on “8 wins” (see p. 290). The Race Across America is one of the
toughest bicycle races in the world. For such a race, it is not enough Brain Respiration (BR) Heart rate (BPM)
to tend toward aimless action in individual forms. What is required is
the perfect match of material, willingness, and vision, all the way to
the ability to integrate new technologies from an extended ecosys- Core temperature
tem. For our own organization, we must reflect on the question of Speed (GPS)
where we are in terms of the individual forms. In the end, we must
decide for ourselves whether we want to go on a leisurely ride on our Gear ratio
bicycle or whether we have the willingness and the vision to compete Cadence (RPM)
with the best in the world. In 2015, it was David Haase who optimized
his Race Across America using sensors, weather data, artificial
intelligence, and big data/analytics. With this, David’s performance Power (watt) Competition
reserves could be adapted to the conditions, and decisions were
optimized.

The app/data The product The platform
Analytics of Dave’s app Real-time APIs IoT platform
Dashboard, predictive and Forecasts for 25,000 The hub of the Internet of
race/rest decisions geographical waypoints Dave; analytics accesses live
data

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