Page 16 - Strive "Records Management"

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B U S I N E S S R E C O R D M A N A G E M E N T

M A R K E T I N G M A N A G E M E N T

M A N A G E M E N T I N A C T I O N

Marketing is the process of communicating the value of a product or service to
customers. Marketing might sometimes be interpreted as the art of selling products or

services. The management process responsible for identifying, anticipating and
satisfying customer requirement profitability. The successful business organization is
one which sets out to discover what the customer wants and how to best provide it and
it can be achieved through “marketing research”.

M A R K E T I N G R E C O R D

M A N A G E M E N T

To successfully market records management
and command the best prices, you must
know your client’s needs, even if they do not.
sell management, not just storage. records
should be organized, indexed in a software
program, bar-coded for tracking, and
categorized for retention. once they have
been properly catalogued, clients will know
what they have and be able to easily locate
and request documents. State-of-the-art
features such as web access and digital
imaging can dramatically increase sales.
imagine how using these management tools
compares to simply storing hundreds or
thousands of boxes in a self-storage unit,
forcing the client to search through stacks of
files even when a file is found.