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91 acres 400,000 sf 2,270 sf
office space largest exterior
of retail, restaurant video board
and office space 25,000 sf in high school
meeting space with football
retail and fitness center

SthTeAstaCrKS UP

Frisco is creating a true urban center with the live, work and play amenities that draw in new residents and top
corporations at staggering rates. There's now a new mega attraction to add to the mix – The Star. This new
development shines as big and bright as Texas – and has football fans of all ages cheering. The new world headquarters
for the Dallas Cowboys encompasses entertainment, retail, and office space.

At a recent Women’s Business Network event hosted by JLL, Executive Vice President and Chief Brand Officer of
the Dallas Cowboys Charlotte Jones Anderson spoke about her role in enhancing and expanding the Dallas Cowboys
brand experience – establishing ties with the North Texas community. When the Cowboys were considering
relocating from their Valley Ranch training facility, there were many contenders in the race including Arlington,
Irving and Frisco. Ultimately, Frisco provided a key component with something near, dear, and deep in the hearts of
most Texans – a growing school district with nine high school football teams ready to hit the field.

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