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122 HOW TO MAKE MONEY IN STOCKS—GETTING STARTED
Here’s how it works: Take the gain you have in a stock (or any other
investment), described as a percentage. Then divide 72 by that number. The
answer tells you how many times you have to compound that gain to essen-
tially double your money.
For example, let’s say you nailed down a 24% gain in a stock. 72 divided
by 24 is 3. That means if you reinvested that same money (including your
24% profit) and got two more 24% gains, you’d nearly double your money.
You’ll find it’s easier to get three 20%–25% gains in a few differ-
ent stocks than it is to score a 100% profit in one. As the following
table shows, if you compound those gains, those smaller wins turn into
major profits.
How Smaller Gains Can Lead to Big Profits
Trade Amount Invested % Gain $ Profit Total Value
#1 $5,000 24% $1,200 $6,200
#2 $6,200 24% $1,488 $7,688
#3 $7,688 24% $1,845 $9,533
(91% overall gain)
Why Sell at 20%–25%?
In a word, history. We’ve studied all the top stocks since 1880, and here’s
what typically happens: When a stock breaks out of a proper buy point and
rises 20%–25%, it usually pulls back and forms a new chart pattern, like a
cup-with-handle, double bottom or flat base.
So rather than sit through that correction (i.e., decline) and watch some
or all of your profits disappear, it can be a good opportunity to lock in those
gains. That ties into one of the 8 “secrets” of successful selling we saw ear-
lier: “If you don’t sell early, you’ll sell late.” In other words, take your gains
on the way up, before the stock comes back down and takes a big chunk of
your profits with it.
See the following charts for two examples of how the 20%–25% profit-
taking rule helps you nail down some nice gains.

