Page 18 - Anglian Today Test
P. 18
P E T E R U S S E L L
PAGE 18 COMMENTARY
PETE RUSSELL reflects
on 'What a Year!'
Who’d have thought when we were welcoming in 2020
that this would be the year that was?
Despite some of the challenges this year has brought on
all of us, we have a great story to tell on how our business
has adapted and changed positively.
In your team meetings this month we’ve been There’s a much larger focus on 1-1 training and
focusing on finance from the basics of using the coaching in the regions. The ASL role has changed
opening statement and linking this to the this year with many more managers saying that MS
“Affordable” priority in ADAPT to better Teams helps them spend more time coaching and
understanding and separating our beliefs on finance developing their sales teams.
facts versus finance myths. We’ve seen the use of ADAPT priorities change with
many more customers telling us that an affordable
One thing is for sure, more and more customers are product is as important as a quality one.
choosing finance with Anglian to fund their purchases
with November finance orders the highest they’ve Finally, we’ve spent time looking at limiting and
been in any of the last 3 months. empowering beliefs on finance remembering that it’s
There are a few reasons for this: - not our job to do a customers thinking for them but to
show them the facts so they can make an informed
There’s a much larger focus on 1-1 training and decision when placing an order with us.
coaching in the regions. The ASL role has changed As we close out the year and start thinking ahead to
this year with many more managers saying that MS what 2021 may bring, let’s not forget what we’ve
Teams helps them spend more time coaching and achieved and learned in 2020 and most importantly
developing their sales teams. how we can capitalise on this for a prosperous new
We’ve seen the use of ADAPT priorities change with year.
many more customers telling us that an affordable Have a great Christmas and New Year.
product is as important as a quality one. Pete
