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IONO-ELASTOMERS FOR WEARABLE ELECTRONICS                     621



             Potential for Commercialization            own health monitoring strain sensor at home. In
               Our invention has three favorable aspects: 1) All   summary, the motion strain sensor fabrication is
             the raw materials are commercially available and   technically feasible, cost efficient, and user-friendly.
             comparatively inexpensive; 2) the synthesis is easy     The potential for commercialization for our
             and robust, with nearly 100% conversion and 90%   intended product has been validated via two valuable
             yield (36, 37); and 3) the manufacturing is simple (liq-  activities that included gathering significant voice
             uid molding) and the entire manufacturing process   of the customer information. We participated in a
             is commercially scalable (i.e., photo-polymerization   local National Science Foundation (NSF) I-Corps
             is an established, commercially available process).   UD  site  Delaware  Startup  Launchpad  Program
             In summary, the manufacturing of iono-elastomer   from October 2016 to December 2016 (47). The
             is technically feasible, financially efficient, and spa-  NSF I-Corps UD site Delaware Startup Launchpad
             tiotemporally effective.                   Program is funded by the Horn Program in Entre-
               The commercialization potential of the MSP kit  preneurship and Delaware Founders Initiative and
             benefits from five key aspects of the invention: 1)  the Alfred Lerner College of Business and Economics
             All the required raw materials and electronics parts  at UD (47). This seven-week program offers intense
             are low-cost, commercially available, and technically  hands-on business and commercialization training
             feasible. 2) The MSP is optically transparent, remov-  based on the Lean Startup method, with a focus on
             able, reusable, and tailorable for different body parts  business canvas construction, falsifiable hypotheses
             and applications; thus, it satisfies customer needs for  testing, customer discovery interviews, scientific data
             wide range of consumers and end users. 3) It provides  analysis, evidence-based decision making, minimum
             different levels of comfort to consumers and end  viable product design, and unique value proposi-
             users by providing the options of attachment to the  tion validation spreading. Based on the Lean Startup
             body or integration into clothing, orthotics, pros-  method, we conducted customer discovery interviews
             thetics, or other devices. 4) The MSP kit will provide  and defined our customer segments. Through the
             numerous customization capabilities to consumers  interviews, we not only validated that there is an
             as to the shape, dimension, color, and other aspects  urgent market and industry demand for our material
             of the strain sensor. 5) The MSP kit offers a hands-on  and device but also confirmed competitive pricing
             experience and allows the customers to DIY their  for our invention. These interviews will be discussed

























                Figure 8. Predicted global market size for (a) wearable technology, flexible electronics, and flexible conductive materials
                and (b) sports industry, sports medicine and sport devices.
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