Page 3 - MARSIUM'21 COMP OF PAPER

FARAH ADIBAH BINTI MOHA KAMAROJMAN, DR, THOO AI CHIN 6

MARKETING MIX TO INCREASE THE BRAND AWARENESS AND
CUSTOMER SATISFACTION OF JANNAHNOE EMPIRE SENDIRIAN
BERHAD

FATIN FARHANAH BINTI RAMLI, DR. NOR ZAFIR BINTI MD SALLEH 7

THE IMPACT OF PRODUCT PACKAGING ON CUSTOMER’S PURCHASE

INTENTION: CASE STUDY OF HANZALA ENTERPRISE

FATIN NAZURAH BINTI MOHD NOH, PROF. ROHAIZAT BIN BAHARUN 8

UPIN AND IPIN: THE EFFECT OF USING ANIMATION CHARACTERS IN
ELEMENTS, BRAND ADVERTISING, AND BRAND AWARENESS ON
YOUNGSTERS PURCHASE INTENTION

FITRI NURLIZA BINTI SYAPRI, DR, GRACE THOO AI CHIN 9

SOCIAL MEDIA BRAND COMMUNICATIONS STRATEGIES TO
ENHANCE BRAND EQUITY OF TOP ONE TECHNOLOGY SDN. BHD.

GEBY FIRSTANIA ROLANDO RAMBE, EN. AHMAD SHARIFUDDIN BIN 11
SHAMSUDDIN

THE EFFECT OF BRAND IMAGE TOWARD PURCHASE INTENTION ON
MAKEOVER COSMETICS BRAND IN INDONESIA

GOH HUI CHIN, DR. THOO AI CHIN 12

FACTORS THAT DRIVE MARKETING STRATEGIES IMPLEMENTATION

FOR PURCHASE INTENTION OF TADIKA SANTALIA